Protect your online reputation with SEO
A couple of weeks ago I published a blog post titled “Can SEO help with online reputation management?” on the role SEO plays with your online reputation and another one that I have published last year “Online reputation management and SEO“. This is a follow-up blog posts outlying the importance of SEO and how it can protect your reputation online. In most cases, it takes a couple of years of consistent client interactions and customer service to earn a positive reputation
read morePresentation: Digital Marketing Overview
Last Friday (13 April 2012) I gave a short presentation to a couple of people regarding digital marketing titled “Digital Marketing Overview”. This is not a presentation for the hard-core digital marketer and the goal was simply to educate the participants on what is possible with digital marketing. Digital marketing has evolved quite drastically over the last couple of years. Back in they day it was simple to get a website and only apply the art of search engine optimization (SEO) o
read moreCan SEO help with online reputation management?
Search engine optimization (SEO), if used and implemented correctly, can be a great tool in determining and controlling the success of your online business reputation. With the growth of the web, online reputation management (ORM) has become an integral part in building your reputation online. With this said, maintaining a good reputation online is essential as it is one thing that cannot be “fake” on the web. With more people getting socially active online and given the ability to d
read moreSocial media marketing and SEO
Social media marketing should always work hand in hand with other digital marketing strategies such as SEO (Search Engine Optimization). When SEO and social media is combined, they create an important and active connection that only grows more powerful as search engines innovate and integrate both together. With millions of searches happening throughout the day, every website owner wants their website and content to rank high on the search engine result pages for targeted keywords. SEO consists
read moreOnline reputation management and SEO
ORM (Online Reputation Management) is the process of safeguarding your online reputation, business image, and character. The internet has opened the doors for everyone to connect, interact, and share with one another. It has also opened the doors for everyone to voice dishonest opinions, discredit businesses, and to smear reputations online. If someone wants to post negative comments online, it could be for a number of reasons, but the most popular one is if they had a bad experience. This also
read moreUse Social Media Marketing together with SEO
Over the last couple of years, the discussion regarding social media, Web 2.0, and user-generated content has exploded. How people are using the internet is changing every day, and these changes can provide substantive business benefits for companies wanting to make their presence known online. A significant portion of online spending for companies are geared towards a more social media approach. This is in the form of ORM (Online Reputation Management) and various user-generated content strat
read moreHow to create a Google+ Page for your business
The Google+ network has been around for a couple of months and only a few weeks ago, opened its doors to the public. Yesterday Google announced the much awaited release of Google+ Pages on their blog. By making everyone wait a couple of months for the release of this feature, they have built up quite an anticipation from all the members to start building pages for their businesses on the Google+ network. When the announcement was made yesterday, new Google+ Pages were created by many to test out
read moreEverything digital is shifting towards a Web 2.0 approach
With the ever increase of blogging platforms, social networks, and other related Web 2.0 channels, traditional digital marketing is not the only source for targeted traffic anymore. A top story on a well known social media channel can drive much more traffic to your website than a top search engine ranking. Web 2.0 (social media) marketing is a form of word of mouth marketing (WOM) through the usage of various social channels online. The essence of this phenomena is giving people a good reason t
read moreTips on starting a digital marketing campaign
Every business online wants more targeted traffic to their website and various online profiles. Organic SEO (Search Engine Optimization) is a form of digital marketing that can help you get new targeted visitors to your website. Even though this sounds all easy, a couple of steps needs to be taken to achieve the best organic results and to start a campaign so that you can increase your rankings on the search engines organically. Find a couple of tips below that can help you plan your digital
read moreHow to create an optimized digital marketing strategy
Your digital marketing strategy that can consist of social media marketing, SEO, PPC, etc, should always be designed to attract targeted visitors to your website or online profile and finally get them to complete a specific action. The main focus point should always be to attract the right visitors that have an interest in what you offer or sell. The world-wide web is full of information and people mostly use search engines to find answers to their questions. If any of your website pages mat
read moreAbout Anton Koekemoer
Anton is a social media strategist, digital marketing consultant, and an online reputation management specialist with an emphasis on Web 2.0 technologies. +Anton KoekemoerLatest Tweet
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