Ever wondered what is black hat SEO (Search Engine optimisation)? It is the unethical under the table way of search engine marketing. While white hat SEO is exactly as the name implies – white hat. Black hat SEO on the other hand is the dark, under the table way of fooling the search engines to obtain high organic rankings and traffic. Black hat SEO has been plaguing the search engines for years. Google is desperately trying to remove all the spammy websites that are practicing black hat SEO,

If you are into digital marketing, how many times over the last couple of months did you come across an article or blog post stating that SEO is dead? It seems to me that topic is trending ever year, and the reality is that if you don’t understand the science of SEO, it’s easy to believe that it’s dead. With all the updates Google has done to their algorithm over the past year, it’s very easy to dismiss old school search engine optimization methods as invalid, but when it

Online reputation management is so much more than just tracking mentions about your brand. It is about proactively monitoring your online reputation and the way people feel about your business when they are engaging with you online. If you have an ORM strategy in place, you will be able to respond better to criticism and complaints online, and at the same time you will be able to control your reputation positively on the web. When it comes down to the basics of ORM, a good portion of reputation

Choosing the best keywords and long tail phrases for your website is a science. Not only do you have to go through the standard search engine optimization (SEO) process of researching the best keyword phrases, you also need to understand the motivation and psychology of your buyer. Do you know who your best buyers are? Have you done a buyer persona evaluation? What content interests them? Where do they spend their time online? And most importantly, which keywords do they use often that relates t

A couple of weeks ago I published a blog post titled “Can SEO help with online reputation management?” on the role SEO plays with your online reputation and another one that I have published last year “Online reputation management and SEO“. This is a follow-up blog posts outlying the importance of SEO and how it can protect your reputation online. In most cases, it takes a couple of years of consistent client interactions and customer service to earn a positive reputation

Last Friday (13 April 2012) I gave a short presentation to a couple of people regarding digital marketing titled “Digital Marketing Overview”. This is not a presentation for the hard-core digital marketer and the goal was simply to educate the participants on what is possible with digital marketing. Digital marketing has evolved quite drastically over the last couple of years. Back in they day it was simple to get a website and only apply the art of search engine optimization (SEO) o

Search engine optimization (SEO), if used and implemented correctly, can be a great tool in determining and controlling the success of your online business reputation. With the growth of the web, online reputation management (ORM) has become an integral part in building your reputation online. With this said, maintaining a good reputation online is essential as it is one thing that cannot be “fake” on the web. With more people getting socially active online and given the ability to d

Social media marketing should always work hand in hand with other digital marketing strategies such as SEO (Search Engine Optimization). When SEO and social media is combined, they create an important and active connection that only grows more powerful as search engines innovate and integrate both together. With millions of searches happening throughout the day, every website owner wants their website and content to rank high on the search engine result pages for targeted keywords. SEO consists

ORM (Online Reputation Management) is the process of safeguarding your online reputation, business image, and character. The internet has opened the doors for everyone to connect, interact, and share with one another. It has also opened the doors for everyone to voice dishonest opinions, discredit businesses, and to smear reputations online. If someone wants to post negative comments online, it could be for a number of reasons, but the most popular one is if they had a bad experience. This also

Over the last couple of years, the discussion regarding social media, Web 2.0, and user-generated content has exploded. How people are using the internet is changing every day, and these changes can provide substantive business benefits for companies wanting to make their presence known online. A significant portion of online spending for companies are geared towards a more social media approach.  This is in the form of ORM (Online Reputation Management) and various user-generated content strat