Protect your online reputation with SEO
A couple of weeks ago I published a blog post titled “Can SEO help with online reputation management?” on the role SEO plays with your online reputation and another one that I have published last year “Online reputation management and SEO“. This is a follow-up blog posts outlying the importance of SEO and how it can protect your reputation online. In most cases, it takes a couple of years of consistent client interactions and customer service to earn a positive reputation
read moreTips on starting a digital marketing campaign
Every business online wants more targeted traffic to their website and various online profiles. Organic SEO (Search Engine Optimization) is a form of digital marketing that can help you get new targeted visitors to your website. Even though this sounds all easy, a couple of steps needs to be taken to achieve the best organic results and to start a campaign so that you can increase your rankings on the search engines organically. Find a couple of tips below that can help you plan your digital
read moreGoogle Panda: Are you still focusing on article marketing?
Google’s farmer update (Panda) was introduced a couple of months ago and it was implemented to eliminate most of the low quality sites from Google’s search result pages (SERP’s). Many people believes that this major update was the instant death of article marketing and so they changed their digital marketing strategies. The Panda update made a big impact on a couple of major authority websites that accepted poor content articles. Here’s some of the major players that were aff
read moreHow Google indexes and crawls your site
SEO (Search Engine Optimization) is another form of digital marketing and it plays a vital role in running a successful online business. SEO is a factor that determines how a website will rank for specific keywords and keyword phrases on the search engine result pages (SERP’s). Since people are only looking at the first few results on the search engines, it is important to gain as much rankings on the first page as possible. Of all the search engines available, Google accounts for around 9
read morePart 2: What to do with the Google Panda update
A while ago I wrote a blog post on “What to do with the Google Panda update“. Google’s panda update was implemented to eliminate most of the low quality sites from Google’s search result pages (SERP’s). To get a good ranking after this update, you need to provide a valuable user experience. The Google Panda update has made businesses and SEO professionals refocusing their sites on providing top quality content to visitors. So what does this all mean and how can yo
read moreThe nasty way of SEO: Black Hat
Ever wondered exactly what Black Hat SEO (Search Engine Optimization) means? It is the unethical under the table way of search engine marketing. Think you don’t know about it? I am sure you have at least browsed to a couple of websites practising these bad website ranking methods. Black Hat SEO Methods Keyword Stuffing: It is by repeating keywords on your page in a un user-friendly way usually hidden from the viewer. It is an attempt to manipulate your page ranking and search en
read moreThe ranking factor of Social Influence
For quite a while now the online world has been moving social. For search engine optimization, links from top blogs, user generated content like Hubpages and even social bookmarks are considered as valuable links. We now have confirmation from Google and Bing that they are using links from Tweets as one of their ranking factors. Web 2.0 and search engine optimization are increasingly converging with the lines between them becoming blurred. Social media and SEO now works hand in hand. Lin
read moreAbout Anton Koekemoer
Anton is a social media strategist, digital marketing consultant, and an online reputation management specialist with an emphasis on Web 2.0 technologies. +Anton KoekemoerLatest Tweet
Facebook Losing Its Monopoly on Users [REPORT] http://t.co/elgF01Yx - AntonRSA on TwitterConnect with me
