Ever wondered what is black hat SEO (Search Engine optimisation)? It is the unethical under the table way of search engine marketing. While white hat SEO is exactly as the name implies – white hat. Black hat SEO on the other hand is the dark, under the table way of fooling the search engines to obtain high organic rankings and traffic. Black hat SEO has been plaguing the search engines for years. Google is desperately trying to remove all the spammy websites that are practicing black hat SEO,

If you are into digital marketing, how many times over the last couple of months did you come across an article or blog post stating that SEO is dead? It seems to me that topic is trending ever year, and the reality is that if you don’t understand the science of SEO, it’s easy to believe that it’s dead. With all the updates Google has done to their algorithm over the past year, it’s very easy to dismiss old school search engine optimization methods as invalid, but when it

Online reputation management is so much more than just tracking mentions about your brand. It is about proactively monitoring your online reputation and the way people feel about your business when they are engaging with you online. If you have an ORM strategy in place, you will be able to respond better to criticism and complaints online, and at the same time you will be able to control your reputation positively on the web. When it comes down to the basics of ORM, a good portion of reputation

Choosing the best keywords and long tail phrases for your website is a science. Not only do you have to go through the standard search engine optimization (SEO) process of researching the best keyword phrases, you also need to understand the motivation and psychology of your buyer. Do you know who your best buyers are? Have you done a buyer persona evaluation? What content interests them? Where do they spend their time online? And most importantly, which keywords do they use often that relates t

If you want to start optimizing your website to attract targeted and local traffic, adding a blog to your strategy can help you accomplish this. When optimized correctly, a blog is a powerful search engine optimization (SEO) tool to support your current digital marketing strategy, but just having a blog will not be enough. To get the best results with blogging it does take willingness, time, and effort from your part to write interesting and “magnetic” content to the target audience

With all the talk lately online regarding the latest updates by Google called Panda and Penguin, you surely must have heard the phrase “white hat SEO” and “black hat SEO” before. These terms are two different digital marketing methods on performing search engine optimization (SEO). While white hat SEO is exactly as the name implies – white hat. Black hat SEO on the other hand is the dark, under the table way of fooling the search engines to obtain high rankings. Bla

A couple of weeks ago I published a blog post titled “Can SEO help with online reputation management?” on the role SEO plays with your online reputation and another one that I have published last year “Online reputation management and SEO“. This is a follow-up blog posts outlying the importance of SEO and how it can protect your reputation online. In most cases, it takes a couple of years of consistent client interactions and customer service to earn a positive reputation

Every business online wants more targeted traffic to their website and various online profiles.  Organic SEO (Search Engine Optimization) is a form of digital marketing that can help you get new targeted visitors to your website. Even though this sounds all easy, a couple of steps needs to be taken to achieve the best organic results and to start a campaign so that you can increase your rankings on the search engines organically.  Find a couple of tips below that can help you plan your digital

Google’s farmer update (Panda) was introduced a couple of months ago and it was implemented to eliminate most of the low quality sites from Google’s search result pages (SERP’s).  Many people believes that this major update was the instant death of article marketing and so they changed their digital marketing strategies. The Panda update made a big impact on a couple of major authority websites that accepted poor content articles.  Here’s some of the major players that were aff

A while ago I wrote a blog post on “What to do with the Google Panda update“. Google’s panda update was implemented to eliminate most of the low quality sites from Google’s search result pages (SERP’s). To get a good ranking after this update, you need to provide a valuable user experience. The Google Panda update has made businesses and SEO professionals refocusing their sites on providing top quality content to visitors.  So what does this all mean and how can yo