Online reputation management (ORM) is becoming more important everyday as the digital market place expands. Any company will vote that building a positive and good reputation requires hard work, and quite a lot of effort. It has been proved many times that a positive name will help you attract more interested people to your business. If you have a negative reputation, it can affect your business and core processes directly. If you have an online reputation management strategy in place, it can he

Last Friday (6 July 2012) I was invited to give a short presentation on “Your digital footprint in a social media world” to a couple of students finishing their studies. The presentation was for the Incentive Scheme Bursary Holders at a two-day event arranged by the National Science & Technology Forum (NSTF). The presentation to the students on protecting and building your digital resume online was a great success as this is a topic everyone should be aware of. With the constant

Online branding is a necessity to the success of any online business, and it helps people identify the business as different from all the others online. Online branding is an important part of running a business on the web, and it is something that everyone stepping into the digital marketing with the hopes of marketing their business online should consider. The online world is very useful for businesses as it offers them an audience worldwide. With digital marketing, you can also reach your tar

You or your company might have an impressive online reputation and you may be one of the top people to work with in your industry. If this is the case, there’s always a risk of a nasty status update or blog post that reaches the first page of the search engine results pages causing you damage and breaking down the reputation you have built online. A negative comment online spreads like wildfire and you will find many people contributing to the negative comment just for the kick of it. Eith

Did you know that the greatest offense usually starts with an amazing defense. It is an excellent statement when it comes to digital marketing. Companies and brands that are waiting until they are hit with a negative comment or criticism in the digital space will usually find themselves putting in a lot of effort to clear their name. In today’s digital landscape, Online Reputation Management (ORM) plays a crucial role for businesses. If you have an Online Reputation Management strategy i