Posted by Anton Koekemoer on Jun 15, 2012 in ORM | 3 comments
If you are interested in finding out what others are saying about you online, starting your own online reputation management (ORM) strategy is easy. To start you can search for your company or brand name on Google and see what information you can find. Even though Google is the top search engine around, do some research on the other popular search engines as well such as Bing and Yahoo. The different search engines have different algorithms for keywords and they don’t all work exactly the
Posted by Anton Koekemoer on Mar 8, 2012 in ORM | 0 comments
In today’s digital lifestyle, users have become a lot more tech and internet savvy over the last few years, especially when it comes to parting with their money. It is now very common to expect a large number of consumers to have weighed up their options online before they make the final decision to purchase.
Customers are going online and visit product review channels to gain information from other users so that they can make the best decision. What does this all mean for your business? O
Posted by Anton Koekemoer on Dec 15, 2011 in ORM | 0 comments
Managing your online reputation is sometimes thought of as the dark side of social media and Web 2.0. Online reputation management has become a necessity for many public officials, major companies, celebrities and various other online businesses. It is a fact that bad news travels faster than good news.
If you have a bad reputation online it can negatively affect sales, brand names, customer relations, employee retention, social connections and even friendships. With more people and organizati