In the previous post “Part 1: How to protect your brand online“, I explained the importance of having a good reputation on the web.  In today’s digital lifestyle, not only is it important to have a good business reputation online, but to also have a good personal reputation as most people want to see the face behind the business. This is where Online Reputation Management (ORM) comes into place. Before the big boom of the internet, most companies could count on the simple fact

Online Reputation Management (ORM) is the process and strategy to monitor and manage your reputation online. If there’s a couple of negative comments about you or your business online, one of the most applied theories to apply is to post a positive comment to counter the negative one. Did you know that you can influence the results of the negative comment by actively participating in the conversation happening about you? If you participate in the conversation taking place about you online,

Online Reputation Management (ORM) is the process of monitoring and protecting your personal or business brand reputation from negative exposure online. ORM is becoming more crucial since buying decisions can be directly influenced by what is being said about you online. A dedicated ORM strategy usually combines various digital marketing, social media marketing, PR, and traditional marketing techniques. To get high rankings on the SERP’s (search engine result pages) and more visibility for

Managing your online reputation is sometimes thought of as the dark side of social media and Web 2.0. Online reputation management has become a necessity for many public officials, major companies, celebrities and various other online businesses. It is a fact that bad news travels faster than good news. If you have a bad reputation online it can negatively affect sales, brand names, customer relations, employee retention, social connections and even friendships. With more people and organizati

The internet is growing more chaotic everyday and that means there is a growing need for ORM (online reputation management). It is crucial that you manage your own online reputation because if you don’t, it can have a negative effect on your business regardless of the kind of services or products you sell online. There’s a couple of very easy steps you can follow to manage your reputation effectively With any company, employee satisfaction should be one of the major focus points of y

With the explosion of Web 2.0 and social media marketing popping up all over the web, businesses have wrestled with how to manage their brand online. An organization’s online reputation can be made or broken in less than 140 characters, and all this could happen in an instant. For some organizations, the marketing department uses the company’s brand in a way of communicating to the general public the mission, values, and goals of the company. Along with this way of doing things you w

Over the last few years the social media trend has exploded. Millions of active conversations are happening everyday online. The online reputation of organizations can be made or harmed hourly with a single status update or a tweet. Are you trying your best with a social media initiative to find the value in the millions of Facebook and Twitter conversations happening every day? Social networking and microblogging started as a way of connecting with friends, its true ability to connect you with

While every business has its unhappy clients and critics, a smart digital marketing campaign must always have a recover plan to prevent a social media crisis from snowballing and turning into an avalanche. As a digital marketer, you can’t fully control what your clients are saying about your brand online; however, preparing for a social media crisis can ensure that you will not be caught off guard before it is too late. Before you can start reacting to the crises you will need to identify

Another week and another round of blog posts ranging from digital marketing, online reputation management, and the usual social media marketing post.  From next week and for the whole of October 2011, I will not be able to post 5 blog posts a week on my personal blog due to a couple of important projects I will be focusing on.  I will still try to squeeze in at least one or two blog posts a week but it will all depend on the free time that I have available to note down my adventures. With that

If you have strong competition online, ORM (online reputation management) is a very important aspect of social media marketing that you cannot ignore any more. There are numerous ways people can track down reviews of a company or a particular product before they make the final decision and part with their money. It is now easier than ever before to choose different options when we are ready to buy. Now is the right time to take control of managing your online reputation and presence before someo