Increase brand awareness with social media marketing
Social media have opened up the online floodgates for many businesses. Since the birth of all the social networking channels, it has never been more convenient and easier to communicate in real-time with businesses, groups, organizations, and people from any part of the world. Social media has become a valued space for many where you can connect with your family, friends, and stay up to date with the latest news and information. If you are a business owner who wants to market in the online unive
read moreWhy online reputation management is a must
In our everyday digital lifestyles where most businesses marketing online have the dreams of having top organic rankings for all the keywords that they are targeting, their online reputation also play a big role. With all the social media hype online such as blogging, micro blogging, online reviews, and social networking, it has become a necessity to maintain a good reputation online. Online Reputation Management (ORM) is a process of maintaining your reputation on the web and it usually consist
read morePoll: Is it important to manage an online crisis?
Do you know what people are talking about you or your business online? Did you know that people will talk about the services or products your business offers without your participation? Have you ever noticed any negative feedback or discussions taking place on popular social media channels about you or your business? Did you know that your reputation can be discredited in 140 characters or less? For many in the digital landscape, online reputation management (ORM) is playing a key role for succ
read moreCan SEO help with online reputation management?
Search engine optimization (SEO), if used and implemented correctly, can be a great tool in determining and controlling the success of your online business reputation. With the growth of the web, online reputation management (ORM) has become an integral part in building your reputation online. With this said, maintaining a good reputation online is essential as it is one thing that cannot be “fake” on the web. With more people getting socially active online and given the ability to d
read moreCan your target market reach you online?
Most often, small businesses assume that organic search engine traffic with an excellent SEO (Search Engine Optimization) campaign is all that is required to get the best results. For others, a combination of organic search traffic and PPC (Pay Per Click) gets the best results. However, these are not the only digital marketing channels you can use to get target traffic. If you have an Online Reputation Management (ORM) strategy in place that you follow through, and if you are highly visible to
read moreOnline reputation management and content marketing
Online Reputation Management (ORM) is the answer to negative comments and criticism online. A negative piece of content found on the first page of a search engine result when doing a search for a brand or product name can be bad news for any business. It is easy for anyone to post negative comments on forums, blogs and other Web 2.0 channels about your business. You will not always be able to counter all the negative results so that they don’t appear on the search engines. You can defin
read moreOnline reputation management should be done proactively
Did you know that the greatest offense usually starts with an amazing defense. It is an excellent statement when it comes to digital marketing. Companies and brands that are waiting until they are hit with a negative comment or criticism in the digital space will usually find themselves putting in a lot of effort to clear their name. In today’s digital landscape, Online Reputation Management (ORM) plays a crucial role for businesses. If you have an Online Reputation Management strategy i
read moreRepairing your online reputation
With the every increasing size of the online universe, Online Reputation Management (ORM) is more easily handled proactively than reactively. It can literally take 140 characters or less in mere seconds to destroy your reputation. Your ORM process should never kick in after the damage have been done. Sometimes it is unavoidable and the more competitive your industry is, the more likely this can happen to you. How are you going to manage your online reputation proactively? In my experience, it is
read moreBuild your reputation online with social media
In this new digital marketing era we are living in, determining where to focus your marketing campaign can be a challenge for many. Social media marketing provides and excellent opportunity to impact your entire organization and at the same time play an important role for Online Reputation Management (ORM). Social media and Online Reputation Management works together in getting the word out on what you are doing. With a proper social media strategy tied together with a ORM plan, your business ca
read moreUsing a blog for online reputation management
If you are getting negative comments and mentions online about your brand or business, a fast response can make a very big difference if your reputation is on the line. One of the best channels available that you can use with your response and Online Reputation Management (ORM) strategy is blogging. The term “weblog” was coined by Jorn Barger in 1997 and in 1999 shortened to “blog”. A few years ago, people used blogging mostly as personal journals and news reporting
read moreAbout Anton Koekemoer
Anton is a social media strategist, digital marketing consultant, and an online reputation management specialist with an emphasis on Web 2.0 technologies. +Anton KoekemoerLatest Tweet
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