Posted by Anton Koekemoer on Jan 25, 2012 in ORM | 1 comment
It is very unfortunate that a proper online reputation management strategy and maintaining your identity online takes time. To build your profile online so that you are seen as the expert in your niche is not a simple once off process. This is not just about creating a website, but also creating profiles and optimizing them on various popular social media channels such as LinkedIn, Twitter, and Facebook that will be shown on the search engine result pages when someone is searching for you onlin
Posted by Anton Koekemoer on Jan 18, 2012 in ORM | 0 comments
A good brand image about your business requires the optimization and creation of content. This content can take various forms ranging from website articles to snippets used for microblogging. The more engaging and relevant content you can create and distribute on various channels online, the easier it will be for you to control your brand image and to deal with negative criticism online. This process can be part of your online reputation management (ORM) strategy.
In addition to creating and
Posted by Anton Koekemoer on Jan 16, 2012 in ORM | 2 comments
Do you want to know what is being said about you and your brand online? If you do, you should be aware that anyone can influence how the general public views your brand. It is really easy for anyone to post anything about you on various social networks, blogs, microblogs, forums, and any other Web 2.0 channels. It is becoming a daily routine for many businesses online to monitor these conversations taking place.
Due to the overwhelming complexity and size of the web, and with the speed at which
Posted by Anton Koekemoer on Jan 11, 2012 in ORM | 2 comments
In the previous post “Part 1: How to protect your brand online“, I explained the importance of having a good reputation on the web. In today’s digital lifestyle, not only is it important to have a good business reputation online, but to also have a good personal reputation as most people want to see the face behind the business.
This is where Online Reputation Management (ORM) comes into place. Before the big boom of the internet, most companies could count on the simple fact
Posted by Anton Koekemoer on Jan 10, 2012 in ORM | 4 comments
As a business owner, are you really aware of your reputation online and what people are saying about you and you company? Do you know what Online Reputation Management (ORM) is? Online, people talk to each other about nearly every company they have had an experience with, and this news (word of mouth) can have a positive or negative impact on your business. Do you know what your employees, clients, and even your competition are saying about you online?
Thanks to the internet covering all the cor
Posted by Anton Koekemoer on Jan 6, 2012 in ORM | 2 comments
Online Reputation Management (ORM) is the process and strategy to monitor and manage your reputation online. If there’s a couple of negative comments about you or your business online, one of the most applied theories to apply is to post a positive comment to counter the negative one.
Did you know that you can influence the results of the negative comment by actively participating in the conversation happening about you? If you participate in the conversation taking place about you online,
Posted by Anton Koekemoer on Dec 20, 2011 in ORM | 0 comments
Online Reputation Management (ORM) is the process of monitoring and protecting your personal or business brand reputation from negative exposure online. ORM is becoming more crucial since buying decisions can be directly influenced by what is being said about you online. A dedicated ORM strategy usually combines various digital marketing, social media marketing, PR, and traditional marketing techniques.
To get high rankings on the SERP’s (search engine result pages) and more visibility for
Posted by Anton Koekemoer on Dec 15, 2011 in ORM | 0 comments
Managing your online reputation is sometimes thought of as the dark side of social media and Web 2.0. Online reputation management has become a necessity for many public officials, major companies, celebrities and various other online businesses. It is a fact that bad news travels faster than good news.
If you have a bad reputation online it can negatively affect sales, brand names, customer relations, employee retention, social connections and even friendships. With more people and organizati
Posted by Anton Koekemoer on Dec 13, 2011 in ORM | 4 comments
ORM (Online Reputation Management) is the process of safeguarding your online reputation, business image, and character. The internet has opened the doors for everyone to connect, interact, and share with one another. It has also opened the doors for everyone to voice dishonest opinions, discredit businesses, and to smear reputations online.
If someone wants to post negative comments online, it could be for a number of reasons, but the most popular one is if they had a bad experience. This also
Posted by Anton Koekemoer on Dec 9, 2011 in ORM | 0 comments
The internet is growing more chaotic everyday and that means there is a growing need for ORM (online reputation management). It is crucial that you manage your own online reputation because if you don’t, it can have a negative effect on your business regardless of the kind of services or products you sell online. There’s a couple of very easy steps you can follow to manage your reputation effectively
With any company, employee satisfaction should be one of the major focus points of y
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