Your personal reputation may be your most valuable asset online. When people are looking for information, they usually turn to the search engines for answers. Maybe someone in your meeting is looking for more information about you on Google. When was the last time you actually looked online to see what pops up when searching for you? Online Reputation Management (ORM) and your personal reputation is becoming more critical every day. Since the advent of social networking and the ability for anyon

Online reputation management together with personal branding not only supports your digital marketing strategy, but also your own personal search engine optimization campaign. Whether you are looking for a job or just marketing your company online, the bottom line is that you should build your name online so that you can be seen as the leader in your industry. Social media is a vehicle for communication online and using top social media channels is an excellent method for personal branding. Here

Online Reputation Management (ORM) is the answer to negative comments and criticism online. A negative piece of content found on the first page of a search engine result when doing a search for a brand or product name can be bad news for any business. It is easy for anyone to post  negative comments on forums, blogs and other Web 2.0 channels about your business. You will not always be able to counter all the negative results so that they don’t appear on the search engines. You can defin

Did you know that the greatest offense usually starts with an amazing defense. It is an excellent statement when it comes to digital marketing. Companies and brands that are waiting until they are hit with a negative comment or criticism in the digital space will usually find themselves putting in a lot of effort to clear their name. In today’s digital landscape, Online Reputation Management (ORM) plays a crucial role for businesses. If you have an Online Reputation Management strategy i

In this digital age we are living in, a good digital reputation is needed for online businesses to succeed. Your digital reputation effects how people view your online brand and how much trust you have. Will your company be able to survive a negative attack on your brand name? Online Reputation Management is becoming crucial in this day and age online. Actively listening what people are saying about you on the web is a vital component in maintaining your reputation online. Social networking chan

With the every increasing size of the online universe, Online Reputation Management (ORM) is more easily handled proactively than reactively. It can literally take 140 characters or less in mere seconds to destroy your reputation. Your ORM process should never kick in after the damage have been done. Sometimes it is unavoidable and the more competitive your industry is, the more likely this can happen to you. How are you going to manage your online reputation proactively? In my experience, it is

In this new digital marketing era we are living in, determining where to focus your marketing campaign can be a challenge for many. Social media marketing provides and excellent opportunity to impact your entire organization and at the same time play an important role for Online Reputation Management (ORM). Social media and Online Reputation Management works together in getting the word out on what you are doing. With a proper social media strategy tied together with a ORM plan, your business ca

Before jumping onto the social media marketing bandwagon and joining the conversation online you will need to conduct an online audit of your business reputation and see what people are already saying about you. This process is usually called the “listening process” as it requires you to listen to the online conversation. Did you know that these conversations are happening online even without your presence? Once you have made this assessment you can start managing your risk. Popular

If you are getting negative comments and mentions online about your brand or business, a fast response can make a very big difference if your reputation is on the line. One of the best channels available that you can use with your response and Online Reputation Management (ORM) strategy is blogging.  The term “weblog” was coined by Jorn Barger in 1997 and in 1999 shortened to “blog”. A few years ago, people used blogging mostly as personal journals and news reporting

It is very important that companies listen to what is being said online about them, even if it is negative. Listening to the conversation online  gives you the ability to resolve problems, react and disprove untrue information about you that can negatively affect your business and brand reputation. Many people use the search engines when they are looking for information. When they do a search for your company product or any service you provide, you will want positive information about you to