Posted by Anton Koekemoer on May 21, 2013 in ORM
Having a negative online reputation is a very serious problem for any business or person. There are many places online where people can mention something positive or negative about your business. Many people (including myself) are researching online before using a service or buying a new product. What are other people’s experiences in using the particular service or product? Is it positive or negative?
There are many review channels online that are very influential. Most of these channel
Posted by Anton Koekemoer on Apr 22, 2013 in ORM
This post was published on memeburn with the title: Is your online reputation damaged? Here are 9 ways to repair it.
No matter how excellent your brand is, misconduct and negative comments online can very quickly damage your digital reputation. You might not be able to delete what was said about you, and it is always a big mistake if you do, but there are steps that you can take to minimize the damage.
In our digital business climate today, it’s important to have online reputation management
Posted by Anton Koekemoer on Apr 11, 2013 in ORM
The online world is huge and anyone has the ability to post an opinion (good or bad) in mere seconds on the web. For your company, these opinions could be the difference between a potential prospect interested in your services or decided to look somewhere else based on the opinions of others regarding your brand.
Online reputation management (ORM) is a method of counter acting negative comments about your company or brand. ORM should definitely be part of any digital marketing strategy and cam
Posted by Anton Koekemoer on Nov 26, 2012 in ORM
Online reputation management (ORM) and your digital footprint is as much social media as it is about your physical reputation online. On the social web, you can manage your digital footprint with the help of all the popular social media channels such as Google+, Facebook, Twitter, LinkedIn, YouTube, and even Pinterest.
If you are interested in building your reputation online with social media, it’s important that you use the right social media channels for your business, creating magneti
Posted by Anton Koekemoer on Oct 30, 2012 in ORM, Social Media
When a brand has thousands of target followers and likes on their social media profiles, it’s definitely something to be proud of, but what happens if their audience suddenly turns against them on the social web? What are you going to do if you made a mistake online and people start turning against you with negative comments and feedback that everyone can see? Will you be notified when this happens? Does the negative feedback about your brand outweigh the positive mentions?
Even though t
Posted by Anton Koekemoer on Sep 20, 2012 in ORM, Social Media
Do you have a social media crises management team in place when a disaster strikes your business and turns into a snowball that can affect your reputation online? How are you going to satisfy the demands for ears, hands, and eyes when a crises online turns into a disaster? How are you going to deal with all the negative comments online for everyone to see? Do you have an online reputation management strategy?
Having an online reputation management strategy doesn’t mean that you should o
Posted by Anton Koekemoer on Sep 7, 2012 in ORM
Online reputation management is so much more than just tracking mentions about your brand. It is about proactively monitoring your online reputation and the way people feel about your business when they are engaging with you online. If you have an ORM strategy in place, you will be able to respond better to criticism and complaints online, and at the same time you will be able to control your reputation positively on the web.
When it comes down to the basics of ORM, a good portion of reputation
Posted by Anton Koekemoer on Jul 27, 2012 in ORM
Online reputation management (ORM) is becoming more important everyday as the digital market place expands. Any company will vote that building a positive and good reputation requires hard work, and quite a lot of effort. It has been proved many times that a positive name will help you attract more interested people to your business. If you have a negative reputation, it can affect your business and core processes directly. If you have an online reputation management strategy in place, it can he
Posted by Anton Koekemoer on Jul 16, 2012 in ORM
In this digital age, customers are getting more tech savvy and smarter every day. While most companies had to the ability to control their reputation with traditional advertising, social media changed this as word of mouth marketing is on the rise with all the popular social media channels open to everyone.
Online reputation management is becoming more important everyday where anyone can become a citizen journalist and post anything about your business online. It is a fact that with a poor onlin
Posted by Anton Koekemoer on Jul 11, 2012 in ORM
Once you have taken the mighty leap of getting your business online and you are using social media channels such as Facebook, Twitter, YouTube, and Google+, then there is a good chance that people are talking about your business. It is really good if everything that is said about your business is positive, but you have to realize that this isn’t a perfect world and anyone has the ability to post something negative about you that can damage your business and brand.
If you are a small busine
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