Online reputation management starts with your website
Online you will find thousands of honest businesses tapping into the world-wide web to make a name for their business. When it comes to digital marketing and generating more sales leads, many of these legitimate businesses are failing with the most basics of customer attraction – your visitors doesn’t trust your business. Most people will not hand over their credit card details or personal information to any business if they don’t trust them. For larger businesses, a positive o
read moreSimple online reputation management strategy
Do you know what people are saying about you or your business online? Did you know that there is a chance people will talk about you online without your participation? Have you noticed any negative discussions taking place about your brand on popular social media channels? Did you know that your reputation can be broken or made in 140 characters (Twitter) or less? Do you know what online reputation management is? There’s no need to use a phone book anymore because the world-wide web made i
read moreHow to protect your online reputation
It really doesn’t matter if you are a celebrity or not, if you are part of a famous group, or if you are well-known in your local community. Everyone online can do a search for you to find more information on what you are doing. With this said, it is a wise move to consider online reputation management and find ways to protect your valuable reputation online. The government, corporations, and even your employers have easy access to your online profile, which social media channels you are
read moreProtect your online reputation with SEO
A couple of weeks ago I published a blog post titled “Can SEO help with online reputation management?” on the role SEO plays with your online reputation and another one that I have published last year “Online reputation management and SEO“. This is a follow-up blog posts outlying the importance of SEO and how it can protect your reputation online. In most cases, it takes a couple of years of consistent client interactions and customer service to earn a positive reputation
read moreThree ways to increase your online reputation
Back in the day, your website was the only presence you needed to reach new customers. With all the buzz about social media and blogging, a business that wants to stay ahead of the game must engage and interact on a frequent basis on these platforms. Engaging on various social media channels brings a new set of PR and digital marketing responsibilities that must be integrated in your business if you want to protect and expand your business on the web. A well thought out social media marketing st
read moreWhy online reputation management is a must
In our everyday digital lifestyles where most businesses marketing online have the dreams of having top organic rankings for all the keywords that they are targeting, their online reputation also play a big role. With all the social media hype online such as blogging, micro blogging, online reviews, and social networking, it has become a necessity to maintain a good reputation online. Online Reputation Management (ORM) is a process of maintaining your reputation on the web and it usually consist
read morePoll: Is it important to manage an online crisis?
Do you know what people are talking about you or your business online? Did you know that people will talk about the services or products your business offers without your participation? Have you ever noticed any negative feedback or discussions taking place on popular social media channels about you or your business? Did you know that your reputation can be discredited in 140 characters or less? For many in the digital landscape, online reputation management (ORM) is playing a key role for succ
read moreCan SEO help with online reputation management?
Search engine optimization (SEO), if used and implemented correctly, can be a great tool in determining and controlling the success of your online business reputation. With the growth of the web, online reputation management (ORM) has become an integral part in building your reputation online. With this said, maintaining a good reputation online is essential as it is one thing that cannot be “fake” on the web. With more people getting socially active online and given the ability to d
read moreOnline reputation management in plain English
Online Reputation Management (ORM) is a proactive process of managing and protecting your brand online. If you have a proper ORM strategy in place, it can provide you with cover from all the angles of a negative comment or status update to reflect badly on you. Your ORM strategy also helps building your reputation online with positive and neutral information to help you build your brand online with good search engine rankings and through various social media channels. Negative feedback and conte
read moreHow do you counter negative feedback online?
You or your company might have an impressive online reputation and you may be one of the top people to work with in your industry. If this is the case, there’s always a risk of a nasty status update or blog post that reaches the first page of the search engine results pages causing you damage and breaking down the reputation you have built online. A negative comment online spreads like wildfire and you will find many people contributing to the negative comment just for the kick of it. Eith
read moreAbout Anton Koekemoer
Anton is a social media strategist, digital marketing consultant, and an online reputation management specialist with an emphasis on Web 2.0 technologies. +Anton KoekemoerLatest Tweet
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