Part 1: Cost effective digital marketing strategies

Part 1: Cost effective digital marketing strategies

If you own a website, blog, or an e-commerce site and you are interested in online marketing to attract more visitors, have you every considered digital marketing? Yes, there are certain online marketing strategies that costs an arm and a leg and it all depends on what you want to achieve, but it doesn’t mean you have to spend a fortune to get the ball rolling. There’s a couple of digital marketing methods that you can use with a small budget.  Even though these techniques can be co

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How social media evolved for businesses

How social media evolved for businesses

Social media (Web 2.0) is growing at the speed of light and everyday new global brands and politicians are making social media a part of their digital marketing strategy.  The days are coming to an end where social media is just a direct reflection of our real life interactions with friends. We are no longer using Web 2.0 channels to only make informal conversation. Our posts and messages are loaded and planned around outsiders and customers while driving the brand’s marketing strategy fr

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Foursquare luanches new feature – Tip lists

Foursquare luanches new feature – Tip lists

Foursquare introduced a new feature called “Tip Lists” that will allow users and brands of this popular location-based mobile platform to bundle their best tips together on lists. With 12 million users, Foursquare is a fast growing geo-targeting mobile service.  Foursquare already has great benefits for any company, but they have taken their service a huge step further with the new feature “Tip Lists”. Users can take their unordered and jumbled tips and sort them into he

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New and improved Twitter changes

New and improved Twitter changes

Twitter recently announced some additions to their channel which will have a positive effect on social media marketing services and brands that uses Twitter with their social media strategy. Twitter is keeping the reverse chronological stream of activity, but two tabs have been added, the “activity tab” and the “@username” tab. The @username tab replaces the @mention tab that will include all the activity including or directed at the user and extending it beyond repli

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Social Media Marketing: Have a clear strategy and plan

Social Media Marketing: Have a clear strategy and plan

As with any other marketing and business strategy, Social Media Marketing (SMM) requires that you have a clear strategy and plan. It is vital that you manage your time and set realistic expectations so that you don’t suffer a social media burnout. Social Media Marketing should be treated the same way as any other online marketing strategy that you have.  If you don’t plan your SMM strategy, you can expect to see poor results. Before you start with any social media campaign, make sur

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