Social media marketing and online reputation management
Before jumping onto the social media marketing bandwagon and joining the conversation online you will need to conduct an online audit of your business reputation and see what people are already saying about you. This process is usually called the “listening process” as it requires you to listen to the online conversation. Did you know that these conversations are happening online even without your presence? Once you have made this assessment you can start managing your risk. Popular
read moreOnline reputation management takes time
It is very unfortunate that a proper online reputation management strategy and maintaining your identity online takes time. To build your profile online so that you are seen as the expert in your niche is not a simple once off process. This is not just about creating a website, but also creating profiles and optimizing them on various popular social media channels such as LinkedIn, Twitter, and Facebook that will be shown on the search engine result pages when someone is searching for you onlin
read morePart 1: How to protect your brand online
As a business owner, are you really aware of your reputation online and what people are saying about you and you company? Do you know what Online Reputation Management (ORM) is? Online, people talk to each other about nearly every company they have had an experience with, and this news (word of mouth) can have a positive or negative impact on your business. Do you know what your employees, clients, and even your competition are saying about you online? Thanks to the internet covering all the cor
read moreResponding to negative comments online
Online Reputation Management (ORM) is the process and strategy to monitor and manage your reputation online. If there’s a couple of negative comments about you or your business online, one of the most applied theories to apply is to post a positive comment to counter the negative one. Did you know that you can influence the results of the negative comment by actively participating in the conversation happening about you? If you participate in the conversation taking place about you online,
read moreWhat is online reputation management?
Online Reputation Management (ORM) is the process of monitoring and protecting your personal or business brand reputation from negative exposure online. ORM is becoming more crucial since buying decisions can be directly influenced by what is being said about you online. A dedicated ORM strategy usually combines various digital marketing, social media marketing, PR, and traditional marketing techniques. To get high rankings on the SERP’s (search engine result pages) and more visibility for
read moreAbout Anton Koekemoer
Anton is a social media strategist, digital marketing consultant, and an online reputation management specialist with an emphasis on Web 2.0 technologies. +Anton KoekemoerLatest Tweet
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