Losing the focus point with your SMM campaign
Social Media Marketing is becoming an extension of normal marketing for many businesses. Some companies have already adopted social media as one of the main sources to connect with clients. Many times you will start a Social Media Marketing campaign with a big bang and lots of enthusiasm and hope that you will achieve all of our objectives with your strategy. With a good start, depending on your campaign and what is wanted, lots of people are joining your network on Twitter and Facebook (just an
read moreThe conversation that goes with social media
Social media (Web 2.0) is all about conversation and engaging with your network. If you want to build long and beneficial relationships with your customers, you will need to engage with them at some point. Usually with any social interaction, it takes two, and if you are neglecting your network of followers, then you might lose them to your competitors that are more social aware. This doesn’t mean that you should always interact and engage with your followers, overdoing it is a sure way
read moreHow social media evolved for businesses
Social media (Web 2.0) is growing at the speed of light and everyday new global brands and politicians are making social media a part of their digital marketing strategy. The days are coming to an end where social media is just a direct reflection of our real life interactions with friends. We are no longer using Web 2.0 channels to only make informal conversation. Our posts and messages are loaded and planned around outsiders and customers while driving the brand’s marketing strategy fr
read moreSocial Media Marketing: Scheduling your activity
It doesn’t matter if your business consist of only one person or one thousand, finding and managing additional people, money, and time to carry out new strategies and plans is difficult. Most businesses are afraid to try out new technologies and trends as they do not have the time and resources to manage it. What if you added a professional social media (Web 2.0) component to your strategy mix that increased sales and obtained new customers? I bet you would definitely make the time then!
read moreAbout Anton Koekemoer
Anton is a social media strategist, digital marketing consultant, and an online reputation management specialist with an emphasis on Web 2.0 technologies. +Anton KoekemoerLatest Tweet
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