Social media marketing for small businesses
Social Media Marketing (SMM) is all about the medium and the medium is a vehicle that amplifies social behavior. SMM is another form of advertising in which you can reach your target audience in a convenient, fast, and inexpensive manner. With the use of all the Web 2.0 channels available, a small business entrepreneur can really afford to promote their products and services on the web in a social manner. The secret to social media marketing success is focus. It is very important to look at you
read moreLosing the focus point with your SMM campaign
Social Media Marketing is becoming an extension of normal marketing for many businesses. Some companies have already adopted social media as one of the main sources to connect with clients. Many times you will start a Social Media Marketing campaign with a big bang and lots of enthusiasm and hope that you will achieve all of our objectives with your strategy. With a good start, depending on your campaign and what is wanted, lots of people are joining your network on Twitter and Facebook (just an
read morePart 2: Using QR codes in your digital marketing strategy
In a previous post “Using QR codes in your digital marketing strategy“, I explained what they are and how you can use them in your digital marketing campaigns. This is a follow-up post on how you can use QR codes in your marketing initiatives. More companies are realizing the power of using QR codes in their marketing strategies. QR codes are very similar to bar codes, in that they contain information that can be decrypted by a QR reader. QR codes can be scanned and read by vario
read moreAbout Anton Koekemoer
Anton is a social media strategist, digital marketing consultant, and an online reputation management specialist with an emphasis on Web 2.0 technologies. +Anton KoekemoerLatest Tweet
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