LinkedIn is a professional social network and it allows you to make connections and find new business at a faster rate than you could ever achieve with traditional marketing. In fact, the only cost to making new connections on LinkedIn is time. In today’s digital landscape, being a little web savvy really goes a long way and LinkedIn can be used in your social media marketing strategy to reach people that you would like to connect with. LinkedIn is the ideal Web 2.0 channel if you want to

Before you start with your social media marketing campaign, it is an absolute must that you know which social media channels you will be using in your digital marketing strategy. Even though there’s hundreds of social media channels to choose from, each one with its own limitations and benefits, the general consensus is that LinkedIn, blogging, Twitter, and Facebook is the most popular choices for marketing on this medium. LinkedIn is a professional social media channel that you can use i

In my experience when working with clients and you mention the word “social media marketing“, the Web 2.0 channels they immediately think about are Twitter and Facebook.  Why do you need anything else? While LinkedIn is not as popular as the other two, LinkedIn has over 100 million users.  That is a big user base that could consist of many potential prospects for your business. Why do you want to ignore this? If you have existing PPC campaigns setup that are running on Google or an