Google has always been updating their search algorithm to provide their users with the best and most relevant search results. A digital marketing campaign should never be set in stone so that you have the flexibility to adjust your strategy when these updates happen. Recently, new updates on the Google algorithm has been coming in quite fast and many websites are dancing the “Google dance” moving up and down over the last few weeks.
Poor quality websites were hit earlier this year
Posted by Anton Koekemoer on Sep 16, 2011 in Weekly Round-up
This has been a busy week with my trip to Cape Town where I met some very talented coders (programmers) that thinks out of the box. The first blog post this week was about QR codes and using them in your digital marketing strategy.
I noticed that there’s quite a few people online still worried about the Google Panda update and I was asked a couple of times whether article marketing is still a good choice for online marketing – it is. Read the post below to see my answer.
Using QR c
Posted by Anton Koekemoer on Jun 24, 2011 in SEO
A while ago I wrote a blog post on “What to do with the Google Panda update“. Google’s panda update was implemented to eliminate most of the low quality sites from Google’s search result pages (SERP’s). To get a good ranking after this update, you need to provide a valuable user experience.
The Google Panda update has made businesses and SEO professionals refocusing their sites on providing top quality content to visitors. So what does this all mean and how can yo
Posted by Anton Koekemoer on Apr 29, 2011 in SEO
Google’s farmer update (panda update) first arrived late February 2011 and then part 2 rolled out about 2-3 weeks ago.
This major algorithm shift to the biggest search engine has affected about 12% of the search results according to Google’s estimates with many of the affected websites now receiving about half the number of visitors than before the “big” update by Google.
According to the official Google Blog:
“This update is designed to reduce rankings for low-quality