Should I write a blog post, LinkedIn, Tweet or Facebook?
Before you start with your social media marketing campaign, it is an absolute must that you know which Web 2.0 channels you will be using in your digital marketing strategy. Even though there’s hundreds of social media channels to choose from, each one with its own limitations and benefits, the general consensus is that LinkedIn, blogging, Twitter, and Facebook is the most popular choices for B2B companies. LinkedIn is a professional social media channel that you can use if you would like
read moreWeekly blog round-up: 26 – 29 September
Another week and another round of blog posts. This week I covered the usual digital marketing and social media marketing posts together with a post on how you can enable the new Facebook Timeline. Have you activated it yet? If you did, what do you think about it? The first post this week I covered one of my old favourite topics – blogging. I will most likely cover a few topics on blogging in the next couple of weeks. Find the weekly round-up blog posts below. Digital marketing is an on
read moreFacebook like button as a chrome extension
The Facebook like button that has been available on Firefox is now available as a Chrome extension. Apparently this has been a side project and it was launched a couple of months ago. So what is the big fuss about it now? The only reason is that Facebook launched this extension very quietly with no official announcement. This new extension adds a “Like” button to the top right of the chrome browser next to the search box. When you have activated this extension, it also adds t
read moreThe battle between Google and Facebook
Facebook has recently launched a couple of new services similar to features on Google+. The latest Facebook update includes a new status update box that looks almost the same as the status update box on Google+ where you can add a location to your update and select which of your friend groups can view your update. For people not familiar with Google+, how “Circles” works is that you can add and categorize people that you are interested in following into circles that you create. W
read moreTwitter launches Post Tweets to Facebook
Twitter recently launched a new feature on their platform where you can directly post your Tweets to Facebook. This has always been possible in the past with the integration of third party services, but you can now set this up hassle free and directly from Twitter on your profile settings. If you want to activate this feature, login to Twitter, browse to your profile settings and then at bottom of the “Profile” option, you can activate this feature by clicking on the button “Po
read moreThe role that social media played in the UK riots
In the last few days a couple of riots started in London and have been spreading steadily across the UK. Various news and media outlets blamed social media as the cause of the riots spreading and the co-ordination of the riots. Social media definitely has a role in the organisation of these riots, but in fact, it is having a highly positive effect against the riots. Back n the 1980′s there were similar riots in the UK when Web 2.0 (social media) didn’t exist. So no matter what, t
read moreThe changing rules of social media
Google Plus is great, Google Plus stinks. The new Twitter profile layout looks cool, the new Twitter profile hides my custom background and nobody can see it with our branding. With every new change and trend in the social media universe, some people using these channels will be upset. Until the world ends, we will always debate whether or not change is necessary or good, but with all the social media channels available today, you can bet that the changes are only the beginning. If you hav
read moreSocial Media: So much more than just your profile
The world wide web is the primary tool in market globalization. Borders and distance are no longer a hindrance in getting people to buy and sell services or products. Social media is becoming a top priority for many website developers and this is encouraged by the huge success of Web 2.0 sites such as Facebook, Twitter, LinkedIn, YouTube, and the most recent one, Google+. Various Web 2.0 sites have millions of users around the globe and this makes these channels the perfect target for online
read moreRisks with customer services and social media
Back in the day, when you had an issue with a local store or vendor you probably did one of the following. If it was a local business, you drove to the store to leave a compliment or a complaint. If you couldn’t visit the store, you could write them a letter or called their customer services department. One of these options of contact most likely gave you a response, but how long did it take? In today’s technology driven world, one would expect that turnaround time should be fast
read moreHow to fail with your social media campaign
Every minute, a company is advertising a service or product where people have to visit their Facebook Fan page instead of their website. Social media is becoming so popular that when you open up your favourite newspaper or channel, you will most likely see and hear about the broadcaster’s Twitter and Facebook profile. Social media has been integrated into our news feeds, the movies, and even the music that we buy. While some social media statistics will try to convince you that the young
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About me
I am a social media strategist, digital marketing consultant and a ORM specialist with an emphasis on Web 2.0 technologies. +Anton Koekemoer