In this digital age, customers are getting more tech savvy and smarter every day. While most companies had to the ability to control their reputation with traditional advertising, social media changed this as word of mouth marketing is on the rise with all the popular social media channels open to everyone. Online reputation management is becoming more important everyday where anyone can become a citizen journalist and post anything about your business online. It is a fact that with a poor onlin

Before you start with your social media marketing campaign, it is an absolute must that you know which social media channels you will be using in your digital marketing strategy. Even though there’s hundreds of social media channels to choose from, each one with its own limitations and benefits, the general consensus is that LinkedIn, blogging, Twitter, and Facebook is the most popular choices for marketing on this medium. LinkedIn is a professional social media channel that you can use i

Another week and another round of blog posts.  This week I covered the usual digital marketing and social media marketing posts together with a post on how you can enable the new Facebook Timeline.  Have you activated it yet? If you did, what do you think about it? The first post this week I covered one of my old favourite topics – blogging. I will most likely cover a few topics on blogging in the next couple of weeks. Find the weekly round-up blog posts below. Digital marketing is an on

The Facebook like button that has been available on Firefox is now available as a Chrome extension.  Apparently this has been a side project and it was launched a couple of months ago.  So what is the big fuss about it now?  The only reason is that Facebook launched this extension very quietly with no official announcement. This new extension adds a “Like” button to the top right of the chrome browser next to the search box.  When you have activated this extension, it also adds t

Facebook has recently launched a couple of new services similar to features on Google+.  The latest Facebook update includes a new status update box that looks almost the same as the status update box on Google+ where you can add a location to your update and select which of your friend groups can view your update. For people not familiar with Google+,  how “Circles” works is that you can add and categorize people that you are interested in following into circles that you create. W

Twitter recently launched a new feature on their platform where you can directly post your Tweets to Facebook. This has always been possible in the past with the integration of third party services, but you can now set this up hassle free and directly from Twitter on your profile settings. If you want to activate this feature, login to Twitter, browse to your profile settings and then at bottom of the “Profile” option, you can activate this feature by clicking on the button “Po

In the last few days a couple of riots started in London and have been spreading steadily across the UK.  Various news and media outlets blamed social media as the cause of the riots spreading and the co-ordination of the riots.  Social media definitely has a role in the organisation of these riots, but in fact, it is having a highly positive effect against the riots. Back n the 1980′s there were similar riots in the UK when Web 2.0 (social media) didn’t exist. So no matter what, t

Google Plus (Google +) is the new hype and trend lately in the social universe and I would like to get your thoughts and views on it. Even though it is still in beta phase (testing phase) only accessible via invitation directly from the platform for testing purposes, it is already being seen as the next “big thing” to replace Facebook. Since I have been using and testing it for a short while (less than a week), here’s a couple of my thoughts on it. Integration with all Google&#

As you may have heard, Diaspora released the source code for their open source social network to developers on 15 September 2010. Now if you haven’t heard about Diaspora before, this is what the creators of this network calls it – “The privacy aware, personally controlled, do-it-all, open source social network“. A Facebook killer! This is quite a heavy step for them as they have now opened up the doors to their open source code and any developer can contribute to the Dias

I have added the functionality to My Chatbox Micro Blogging Community that you can login and register with Facebook or Twitter.  This is a quick way for users to register and login to this Micro Blogging Community that does not want to register via the normal registration page on My Chatbox. Users can still register on My Chatbox if they do not want to register/login with their Facebook or Twitter account. Facebook Login Members that are already registered on My Chatbox can also login w