Posted by Anton Koekemoer on Aug 23, 2012 in Social Media
Did you know that no one actually cares about your latest crafted traditional press release on the social web? If you want to build an attraction with social media, you will have to change your approach from pushing out marketing messages and start with creating magnetic content online to start pulling readers in.
Using the social web for digital PR is all about creating content that your targeted audience wants and building a community around your business. Using online PR with your social med
Posted by Anton Koekemoer on Aug 22, 2012 in Social Media
Most businesses are still only using traditional public relations to build name recognition and awareness. The truth is that traditional PR doesn’t work as good and efficiently as it did back in the day because of the declining audience on traditional media outlets such as television, radio, newspapers, and with the birth of the social web.
Social media has drastically changed information dissemination in a couple of important ways and so digital PR was born. Digital PR aims to bring bran
Posted by Anton Koekemoer on Aug 16, 2012 in ORM
Having to monitor your online reputation proactively is often thought of as the negative side of social media. Online reputation management have become a way of life for many organizations including public officials and various sorts of online related businesses. It’s a fact that bad news can spread at the speed of light online.
If you have a negative reputation online, it can affect your sales, brand names, customer relationships, employees, and even families. With millions of people goin
Posted by Anton Koekemoer on May 22, 2012 in Social Media
Digital PR, better known as Online PR can play a big role with managing a crisis and it aims to bring brands into the digital world by creating relationships with brand influencers. While it is very important to proactively communicate with your target audience on your social media marketing campaign, it is just as important to do so in ways that will not negatively impact your brand.
One irresponsible Tweet, YouTube video or blog post can spread like wildfire and can ruin your online reputati