Use blog marketing to help your digital marketing campaign
Despite all the buzz and popularity of popular social media channels such as Facebook, LinkedIn, Twitter, and now Pinterest, people continue to publish blog posts. Blogging platforms provides you with a simple easy way of instantly publishing your content such as essays, videos, and images. Some digital marketers are leaning towards a more social media side of their digital marketing strategies, but content is still the number one method to drive target visitors. Blogging can raise awareness of
read moreYour competition online is changing
A couple of years ago, having a website was king. There were little or no competition for the keywords you have selected and no relevant content was available that your customers were looking for. Your competitors might have developed their own websites, but it was still relatively easy to get found for your services and products. Those days, most businesses were still focused on traditional marketing, and didn’t even think about digital marketing. Very few companies embraced the internet
read moreOnline reputation management and digital marketing
In today’s digital lifestyle, users have become a lot more tech and internet savvy over the last few years, especially when it comes to parting with their money. It is now very common to expect a large number of consumers to have weighed up their options online before they make the final decision to purchase. Customers are going online and visit product review channels to gain information from other users so that they can make the best decision. What does this all mean for your business? O
read moreOnline reputation management and personal branding
Online reputation management together with personal branding not only supports your digital marketing strategy, but also your own personal search engine optimization campaign. Whether you are looking for a job or just marketing your company online, the bottom line is that you should build your name online so that you can be seen as the leader in your industry. Social media is a vehicle for communication online and using top social media channels is an excellent method for personal branding. Here
read moreCreating a social media marketing strategy
Having a digital marketing strategy is very good, but having one that works is even better. Whether you are measuring positive ROI on your social media initiative or saving your business online, creating a social media marketing strategy strategy is one of the first steps you should do when jumping onto the social media bandwagon. Many people believe that social media consists of only Twitter and Facebook. They also believe that creating profiles on these two social networking giants will get th
read moreSocial Media Link Building
It is a well-known fact that if you want to rank well on the search engines such as Google with your digital marketing strategy, you need quality links. Your website needs trusted and relevant links from a variety of sources before your website will rise in the organic search engine listings for the keywords you are targeting. In other words, others needs to like your website first before it will be liked by the search engines. If you have a commercial website, a link building campaign might see
read moreWhy you should include a blog in your digital marketing strategy
Despite the massive popularity of some social media channels such as Twitter, Facebook, and even Tumblr, people are still publishing new blog posts every day. Various blogging platforms such as WordPress and Blogger gives users the ability to instantly publish new content at the push of a few buttons. It is a proven fact in the digital marketing world that content continues to drive visitors, and many online marketing agencies are including “blogs” in their overall digital marketing
read moreORM: How to improve your online rankings
With the world getting more digital everyday, users have become a lot more accustomed to the internet over the last couple of years, especially when it comes to parting ways with their cash. It is now very common to expect clients to have weighed their options online and asked recommendations from their network before making a purchase that involves any amount of money. Users interested in buying are busy flocking to various review websites to find information from other users in order to make t
read moreDigital marketing is an ongoing process
Building up your “digital profile” and business takes time and effort and it is not a one time process. Digital marketing is exactly the same. You need to always keep working on it and find ways to improve your strategy. Digital marketing is an ongoing process, not a one time event. If you want top rankings on the search engines and build up positive brand recognition for your business, you will always need to focus on your “digital marketing” process and strategy. Depe
read moreHow to create an optimized digital marketing strategy
Your digital marketing strategy that can consist of social media marketing, SEO, PPC, etc, should always be designed to attract targeted visitors to your website or online profile and finally get them to complete a specific action. The main focus point should always be to attract the right visitors that have an interest in what you offer or sell. The world-wide web is full of information and people mostly use search engines to find answers to their questions. If any of your website pages mat
read moreAbout Anton Koekemoer
Anton is a social media strategist, digital marketing consultant, and an online reputation management specialist with an emphasis on Web 2.0 technologies. +Anton KoekemoerLatest Tweet
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