Using optimized call to actions in your digital marketing campaign can be a game changer. It can also be used in every blog post that you publish so that your readers can take an action if they find your content interesting. In a perfect campaign, a call to actin should be included in everything that you publish and write online, but it’s not always possible to get your readers and audience to act on what you write. Most online writers and publishers uses call to actions on a regular basis

Even though quality link building is still one of the best ways you can use in your digital marketing strategy to gain top organic rankings on Google, social signals also plays a huge role. Integrating social signals into their algorithm was the most logical step for Google to take with the trend around social media and real-time search playing a key role. Various social media elements have already been integrated into Google’s search algorithm and these have already made a huge impact on

Building relationships with your target audience should be a number one priority if you are busy with any digital marketing campaign. By building relationships with your target market you are gaining their trust and later on they are more likely to buy from you. Traditional old school marketing makes it easier to build trust and relationships because the customer is able to see you in person, see your emotions, and hear your voice. Digital marketing is a little bit more trickier and it allows

For many people and businesses, digital marketing is a mystery and they don’t understand all the benefits of marketing online. To the rest of us digital savvy people, success is sometimes determined by the online niche you choose online. How are you going to choose a niche for your business that you can build from the ground up that you can use to promote your business on the web? First, what is your passion? What do you find interesting and what drives you? What do you care about? If you

A few days ago I published a blog post titled “Google and the value of AuthorRank” where I explain the value of this feature on Google. In this post I explain how you can set it up on your profile. In today’s digital connected world, any way you look at it, you need to establish yourself as the leader in your industry and Google AuthorRank can help you with this. If you publish relevant and interesting content on a regular basis, it’s important to setup Google Authorship

In recent months Google has made some significant updates to their search algorithm including the Google Panda and Penguin updates that affected millions of websites. If you are busy with a digital marketing campaign, you will know that these updates can get you quite frustrated because every time they update their algorithm, we have to figure out new ways to play by their rules. The search engine giant recently changed their algorithm again and it’s taken the digital marketing community

Social media has taken the world by storm and both small and large businesses are busy integrating social media into their digital marketing strategies due to the benefits such as its effectiveness, flexibility, and cost. Social media enables you to communicate and reach your target audience effectively. The social web consists of many social media channels and tactics that you can pick and choose for your campaign. With social media it’s very easy for you to control your budget and measur

Whether you are only sharing your views on your blog or running a business website, you are generally looking for targeted traffic to see what you offer and what you do. One of the best ways to do this is to create “magnetic content” in your campaign. This is also known in the digital marketing community as “link bait”, but the reason I call it “magnetic content” is that this kind of content will get your audience interested enough that they will want to share

Most digital marketing professionals are wearing many hats. They have to shift their voice on a daily basis and sometimes hourly to suit the audience, purpose, and brand they want to reach. As a results, “voice” is something digital marketers are thinking about all the time. Your voice is central to your brand’s identity. In today’s digital business landscape where more and more business is conducted online, your voice is so much more important and it plays a key role in

What is Facebook EdgeRank and is it really important to know what it is? If you are into marketing online – most definitely. In a nutshell: EdgeRank is the algorithm that Facebook uses to determine who sees what on their timeline. If you want to get more exposure and be seen on the Facebook Timeline by users and friends, then it’s important that you know and understand how EdgeRank works. While not all the details have been released on how the EdgeRank algorithm actually works, the