Are you sharing your content with social media?
There’s a couple of methods you can use to measure the ROI of your social media marketing campaign. For many, it is the number of “likes” and “followers” they have and the conversation that occurs between themselves and their followers. For others, the main focus point is having their content shared as wide and far as possible. Many people claim that your success and ROI can only be measured if both are achieved. Gaining followers is not rocket science, although the
read moreHow to become social media orientated
In today’s hectic digital landscape, social media marketing is still a “buzz” word to many. Even though many small to medium size businesses are realizing the power of social media and how it can be used to create awareness for their products and services, how are you going to integrate social media into your busy day? If you have a small business or working solo, it may feel at times that you are physically working around the clock with your busy schedule to get things done. H
read moreOnline reputation management starts with your website
Online you will find thousands of honest businesses tapping into the world-wide web to make a name for their business. When it comes to digital marketing and generating more sales leads, many of these legitimate businesses are failing with the most basics of customer attraction – your visitors doesn’t trust your business. Most people will not hand over their credit card details or personal information to any business if they don’t trust them. For larger businesses, a positive o
read moreStarting out with social media marketing
If you are into digital marketing and already using social media marketing in your campaigns you most likely know that conversation is king with Web 2.0. When most people start with social media marketing, it is really hard not to behave like a small child getting a new toy. There’s so many popular social media channels available and you want to be on all of them. You start engaging, tweeting, posting, sharing, liking, and following everything you come across. While this may work for a whi
read moreGenerating leads with social media marketing
Social media marketing is still a buzz word to many and one of the most exciting digital marketing methods at the moment. Social media allows marketing teams and businesses to communicate and engage with prospects in a new way. Social media can also help you with lead generation, customer services, and content promotion. If your business is already active on social media, are you getting any leads from your campaign? With your social media initiative, if your audience trusts your business they
read moreCreating magnetic content for digital marketing
In a recent book that I have read “Digital Impact” by Vipin Mayar and Geoff Ramsey, they explain all benefits of creating “magnetic content” to get your message across with your digital marketing and social media marketing campaign. In today’s digital lifestyle, you need magnetic content to stay at the top. You must have heard that content is king a thousand times, but what exactly is magnetic content? If you can create magnetic content that catches the attention of
read moreHas your website been hit by the latest Google update?
Google has always been updating their search algorithm to provide their users with the best and most relevant search results. A digital marketing campaign should never be set in stone so that you have the flexibility to adjust your strategy when these updates happen. Recently, new updates on the Google algorithm has been coming in quite fast and many websites are dancing the “Google dance” moving up and down over the last few weeks. Poor quality websites were hit earlier this year
read moreProtect your online reputation with SEO
A couple of weeks ago I published a blog post titled “Can SEO help with online reputation management?” on the role SEO plays with your online reputation and another one that I have published last year “Online reputation management and SEO“. This is a follow-up blog posts outlying the importance of SEO and how it can protect your reputation online. In most cases, it takes a couple of years of consistent client interactions and customer service to earn a positive reputation
read moreWhy you need a digital marketing strategy
In today’s tough economic times, it makes perfect sense to make cutbacks. With so many companies wanting to save on business expenses, statistics has shown that advertising and marketing costs are usually among the first to receive a smaller budget. To be honest, this is really not always the best move to take. Becoming smarter about where you are spending your marketing budget is. Have you ever considered digital marketing? In our everyday lives, everywhere we go we are constantly flooded
read moreThree ways to increase your online reputation
Back in the day, your website was the only presence you needed to reach new customers. With all the buzz about social media and blogging, a business that wants to stay ahead of the game must engage and interact on a frequent basis on these platforms. Engaging on various social media channels brings a new set of PR and digital marketing responsibilities that must be integrated in your business if you want to protect and expand your business on the web. A well thought out social media marketing st
read moreAbout Anton Koekemoer
Anton is a social media strategist, digital marketing consultant, and an online reputation management specialist with an emphasis on Web 2.0 technologies. +Anton KoekemoerLatest Tweet
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