I’ve noticed that digital marketing people are always debating the following: What is the best social media channel? Should we focus more on SEO, PPC or social media marketing? How many times should we publish new blog posts and social media updates? What is the best ORM tool available?
Are these questions really that important? In my experience, if you are a digital marketer, the answer is yes. However, way too much time and effort is spent finding the answers to those questions. Focusing
Posted by Anton Koekemoer on Jul 2, 2013 in Social Media
Do you know where your target audience can be found online? If you’ve been in the business of promoting your company online, you’ve most likely said yes, but lets turn that question upside down. Does your clients know that you are using social media in your business? Do they know where they can find you online? Are they following you and are they really interested in what you are talking about on the social web?
Believe it or not, you and your business consists of news. On the social
Posted by Anton Koekemoer on Jun 28, 2013 in Random Stuff
If someone told me 14 years ago that I’d be spending most of my day living and exploring the digital universe, rather than the real world, I would have dismissed them as insane. Here I am staring at my iPad, iPhone, and Macbook as I write this and waiting for the next important news item from Facebook, Twitter, LinkedIn, and Google+ to flash up before me. This is my world and I enjoy it.
I love my job and what I do on the digital space. The feeling is awesome from seeing a new brand flouri
Using optimized call to actions in your digital marketing campaign can be a game changer. It can also be used in every blog post that you publish so that your readers can take an action if they find your content interesting. In a perfect campaign, a call to actin should be included in everything that you publish and write online, but it’s not always possible to get your readers and audience to act on what you write.
Most online writers and publishers uses call to actions on a regular basis
Even though quality link building is still one of the best ways you can use in your digital marketing strategy to gain top organic rankings on Google, social signals also plays a huge role. Integrating social signals into their algorithm was the most logical step for Google to take with the trend around social media and real-time search playing a key role.
Various social media elements have already been integrated into Google’s search algorithm and these have already made a huge impact on
Posted by Anton Koekemoer on Nov 28, 2012 in Business
For many people and businesses, digital marketing is a mystery and they don’t understand all the benefits of marketing online. To the rest of us digital savvy people, success is sometimes determined by the online niche you choose online. How are you going to choose a niche for your business that you can build from the ground up that you can use to promote your business on the web?
First, what is your passion? What do you find interesting and what drives you? What do you care about? If you
A few days ago I published a blog post titled “Google and the value of AuthorRank” where I explain the value of this feature on Google. In this post I explain how you can set it up on your profile.
In today’s digital connected world, any way you look at it, you need to establish yourself as the leader in your industry and Google AuthorRank can help you with this. If you publish relevant and interesting content on a regular basis, it’s important to setup Google Authorship
In recent months Google has made some significant updates to their search algorithm including the Google Panda and Penguin updates that affected millions of websites. If you are busy with a digital marketing campaign, you will know that these updates can get you quite frustrated because every time they update their algorithm, we have to figure out new ways to play by their rules.
The search engine giant recently changed their algorithm again and it’s taken the digital marketing community
Posted by Anton Koekemoer on Nov 7, 2012 in Social Media
Social media has taken the world by storm and both small and large businesses are busy integrating social media into their digital marketing strategies due to the benefits such as its effectiveness, flexibility, and cost. Social media enables you to communicate and reach your target audience effectively. The social web consists of many social media channels and tactics that you can pick and choose for your campaign.
With social media it’s very easy for you to control your budget and measur
Whether you are only sharing your views on your blog or running a business website, you are generally looking for targeted traffic to see what you offer and what you do. One of the best ways to do this is to create “magnetic content” in your campaign. This is also known in the digital marketing community as “link bait”, but the reason I call it “magnetic content” is that this kind of content will get your audience interested enough that they will want to share
Page 1 of 1012345...10...»Last »