A detailed content marketing strategy can be defined in plain English as the planning, writing, delivering, and the measurement of informational content online. A good content marketing strategy helps businesses achieve their goals such as an increase in sales or new customers by getting a wider presence on social media channels and the search engines. In more simpler terms – it is about generating targeted traffic to your business. These days with the big trend regarding content marketing

Many whitepapers, articles, and blog posts has been written over the last few months regarding content marketing and its impact on your digital marketing, but not many on where to submit your articles. The Google Panda update by Google is penalizing websites and article directories with poor quality content. This was a huge downfall for many website owners as they were losing traffic to their valuable sites, and losing precious rankings on the search engines that resulted into sales. To maintai

With your social media marketing initiative, one of the most important things to do is to listen to what your audience is saying. Social media is a conversation, not a closed-door for your brand. No one wants to be talked at with no ability to respond, whether it is online or in a face to face conversations. Social networking has taught many people that they have a voice online and the right for their opinions to be heard, and they are expecting you to listen. Paying attention to what your cust

Online Reputation Management (ORM) is the answer to negative comments and criticism online. A negative piece of content found on the first page of a search engine result when doing a search for a brand or product name can be bad news for any business. It is easy for anyone to post  negative comments on forums, blogs and other Web 2.0 channels about your business. You will not always be able to counter all the negative results so that they don’t appear on the search engines. You can defin

Despite the massive popularity of some social media channels such as Twitter, Facebook, and even Tumblr, people are still publishing new blog posts every day. Various blogging platforms such as WordPress and Blogger gives users the ability to instantly publish new content at the push of a few buttons. It is a proven fact in the digital marketing world that content continues to drive visitors, and many online marketing agencies are including “blogs” in their overall digital marketing