Use blog marketing to help your digital marketing campaign
Despite all the buzz and popularity of popular social media channels such as Facebook, LinkedIn, Twitter, and now Pinterest, people continue to publish blog posts. Blogging platforms provides you with a simple easy way of instantly publishing your content such as essays, videos, and images. Some digital marketers are leaning towards a more social media side of their digital marketing strategies, but content is still the number one method to drive target visitors. Blogging can raise awareness of
read moreSteps to follow with your social media marketing campaign
You might have noticed how many small businesses are attracting more and more customers online while others are struggling to keep their business above the water. The reason for this is that the successful businesses are using a proven business model to market their business online, and usually consists of many social media marketing initiatives. If you are one of the businesses struggling to stay afloat, here’s a couple of tips that you can use to supercharge your small business by adding
read moreWhy you should include a blog in your digital marketing strategy
Despite the massive popularity of some social media channels such as Twitter, Facebook, and even Tumblr, people are still publishing new blog posts every day. Various blogging platforms such as WordPress and Blogger gives users the ability to instantly publish new content at the push of a few buttons. It is a proven fact in the digital marketing world that content continues to drive visitors, and many online marketing agencies are including “blogs” in their overall digital marketing
read moreWeekly blog round-up: 26 – 29 September
Another week and another round of blog posts. This week I covered the usual digital marketing and social media marketing posts together with a post on how you can enable the new Facebook Timeline. Have you activated it yet? If you did, what do you think about it? The first post this week I covered one of my old favourite topics – blogging. I will most likely cover a few topics on blogging in the next couple of weeks. Find the weekly round-up blog posts below. Digital marketing is an on
read morePart 1: Cost effective digital marketing strategies
If you own a website, blog, or an e-commerce site and you are interested in online marketing to attract more visitors, have you every considered digital marketing? Yes, there are certain online marketing strategies that costs an arm and a leg and it all depends on what you want to achieve, but it doesn’t mean you have to spend a fortune to get the ball rolling. There’s a couple of digital marketing methods that you can use with a small budget. Even though these techniques can be co
read moreWeekly blog round-up: 22-25 August
This has been quite a busy week and I decided to start the “Weekly blog roundup” again. I used to run a similar series on one of my old blogs a few years ago and decided its time to renew old habits. This week I was focused on various “social media strategies” and you can see it in the blog posts that I have published for this week. Wednesday I gave a presentation on a social media strategy together with a “social media policy” and “social media guid
read moreHow to find a job with blogging
Blogging can be a powerful networking tool that makes contacts with far-reaching people. This can help you in the development of your career. Blogs should be held and used as a tool in the job searcher’s toolbox. Here are some examples of job blogging results. Hobby becomes a career Jeremy Ryan, a 21-year-old web designer graduated with a liberal arts degree from a small west coast college. Web design had been his hobby for 8 years. Jeremy created a resume blog that focused on his Interne
read moreHow to start marketing your new blog
A blog is seen as the “swiss army knife” of social media. You can demonstrate thought leadership on your blog and at the same time it could be the vocal point of your marketing strategy. If you have just launched a new blog and you would like to let people know about it, how do you start promoting it? Promote your new “Swiss Army Knife” Use targeted keywords: Before you start blogging, select keywords and topics that your best customer and reader will find interest
read moreAbout Anton Koekemoer
Anton is a social media strategist, digital marketing consultant, and an online reputation management specialist with an emphasis on Web 2.0 technologies. +Anton KoekemoerLatest Tweet
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