Using a blog for online reputation management
If you are getting negative comments and mentions online about your brand or business, a fast response can make a very big difference if your reputation is on the line. One of the best channels available that you can use with your response and Online Reputation Management (ORM) strategy is blogging. The term “weblog” was coined by Jorn Barger in 1997 and in 1999 shortened to “blog”. A few years ago, people used blogging mostly as personal journals and news reporting
read moreShould I write a blog post, LinkedIn, Tweet or Facebook?
Before you start with your social media marketing campaign, it is an absolute must that you know which Web 2.0 channels you will be using in your digital marketing strategy. Even though there’s hundreds of social media channels to choose from, each one with its own limitations and benefits, the general consensus is that LinkedIn, blogging, Twitter, and Facebook is the most popular choices for B2B companies. LinkedIn is a professional social media channel that you can use if you would like
read moreThe purpose with business blog marketing
Blog marketing is part of the social media marketing umbrella which is another form of digital marketing. Business blogging is very different than personal blogging. With business blogging you need a key strategy and purpose in mind to get optimal results. If you are not bothered about a dedicated business blog strategy, why bother with blogging at all? Content marketing using a blog for your business should have a clear focus and purpose. To ensure you get the best out of it, develop a blog
read moreWhy you should include a blog in your digital marketing strategy
Despite the massive popularity of some social media channels such as Twitter, Facebook, and even Tumblr, people are still publishing new blog posts every day. Various blogging platforms such as WordPress and Blogger gives users the ability to instantly publish new content at the push of a few buttons. It is a proven fact in the digital marketing world that content continues to drive visitors, and many online marketing agencies are including “blogs” in their overall digital marketing
read moreWeekly blog round-up: 22-25 August
This has been quite a busy week and I decided to start the “Weekly blog roundup” again. I used to run a similar series on one of my old blogs a few years ago and decided its time to renew old habits. This week I was focused on various “social media strategies” and you can see it in the blog posts that I have published for this week. Wednesday I gave a presentation on a social media strategy together with a “social media policy” and “social media guid
read moreHow to fail with your social media campaign
Every minute, a company is advertising a service or product where people have to visit their Facebook Fan page instead of their website. Social media is becoming so popular that when you open up your favourite newspaper or channel, you will most likely see and hear about the broadcaster’s Twitter and Facebook profile. Social media has been integrated into our news feeds, the movies, and even the music that we buy. While some social media statistics will try to convince you that the young
read moreAbout Anton Koekemoer
Anton is a social media strategist, digital marketing consultant, and an online reputation management specialist with an emphasis on Web 2.0 technologies. +Anton KoekemoerLatest Tweet
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