If you are getting negative comments and mentions online about your brand or business, a fast response can make a very big difference if your reputation is on the line. One of the best channels available that you can use with your response and Online Reputation Management (ORM) strategy is blogging.  The term “weblog” was coined by Jorn Barger in 1997 and in 1999 shortened to “blog”. A few years ago, people used blogging mostly as personal journals and news reporting

Before you start with your social media marketing campaign, it is an absolute must that you know which social media channels you will be using in your digital marketing strategy. Even though there’s hundreds of social media channels to choose from, each one with its own limitations and benefits, the general consensus is that LinkedIn, blogging, Twitter, and Facebook is the most popular choices for marketing on this medium. LinkedIn is a professional social media channel that you can use i

Blog marketing is part of the social media marketing umbrella which is another form of digital marketing.  Business blogging is very different than personal blogging.  With business blogging you need a key strategy and purpose in mind to get optimal results. If you are not bothered about a dedicated business blog strategy, why bother with blogging at all? Content marketing using a blog for your business should have a clear focus and purpose. To ensure you get the best out of it, develop a blog

Despite the massive popularity of some social media channels such as Twitter, Facebook, and even Tumblr, people are still publishing new blog posts every day. Various blogging platforms such as WordPress and Blogger gives users the ability to instantly publish new content at the push of a few buttons. It is a proven fact in the digital marketing world that content continues to drive visitors, and many online marketing agencies are including “blogs” in their overall digital marketing

This has been quite a busy week and I decided to start the “Weekly blog roundup” again.  I used to run a similar series on one of my old blogs a few years ago and decided its time to renew old habits. This week I was focused on various “social media strategies” and you can see it in the blog posts that I have published for this week.  Wednesday I gave a presentation on a social media strategy together with a “social media policy” and “social media guid