Use blog marketing to help your digital marketing campaign
Despite all the buzz and popularity of popular social media channels such as Facebook, LinkedIn, Twitter, and now Pinterest, people continue to publish blog posts. Blogging platforms provides you with a simple easy way of instantly publishing your content such as essays, videos, and images. Some digital marketers are leaning towards a more social media side of their digital marketing strategies, but content is still the number one method to drive target visitors. Blogging can raise awareness of
read moreThe purpose with business blog marketing
Blog marketing is part of the social media marketing umbrella which is another form of digital marketing. Business blogging is very different than personal blogging. With business blogging you need a key strategy and purpose in mind to get optimal results. If you are not bothered about a dedicated business blog strategy, why bother with blogging at all? Content marketing using a blog for your business should have a clear focus and purpose. To ensure you get the best out of it, develop a blog
read moreFirst step to blogging – Identify who you want to reach
Blogging has grown tremendously over the last 10 years and it is now seen as a necessity to digital marketing. Blogging started out as a simple experimentation – exactly the same as most of the popular digital trends today, and it exploded. By having a business blog is most likely the easiest way to start engaging with potential clients using social media. Some will even go as far as saying that blogging started the social media craze even though it has been far longer around than blog
read moreHow to start marketing your new blog
A blog is seen as the “swiss army knife” of social media. You can demonstrate thought leadership on your blog and at the same time it could be the vocal point of your marketing strategy. If you have just launched a new blog and you would like to let people know about it, how do you start promoting it? Promote your new “Swiss Army Knife” Use targeted keywords: Before you start blogging, select keywords and topics that your best customer and reader will find interest
read moreAbout Anton Koekemoer
Anton is a social media strategist, digital marketing consultant, and an online reputation management specialist with an emphasis on Web 2.0 technologies. +Anton KoekemoerLatest Tweet
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