Blog marketing is an easy digital marketing method of writing your blog posts so that both the blog post that you publish and the relevant website page it is linking to will get good rankings for specific keywords and phrases on the search engines. This blog writing style is keyword focused and it requires that you link your keywords and use these in the anchor text of your links to link to the most relevant page on your website or content that you want to promote.
Even though this sounds easy,
Posted by Anton Koekemoer on Jul 26, 2012 in SEO
If you want to start optimizing your website to attract targeted and local traffic, adding a blog to your strategy can help you accomplish this. When optimized correctly, a blog is a powerful search engine optimization (SEO) tool to support your current digital marketing strategy, but just having a blog will not be enough.
To get the best results with blogging it does take willingness, time, and effort from your part to write interesting and “magnetic” content to the target audience
Despite all the buzz and popularity of popular social media channels such as Facebook, LinkedIn, Twitter, and now Pinterest, people continue to publish blog posts. Blogging platforms provides you with a simple easy way of instantly publishing your content such as essays, videos, and images. Some digital marketers are leaning towards a more social media side of their digital marketing strategies, but content is still the number one method to drive target visitors. Blogging can raise awareness of
Posted by Anton Koekemoer on Nov 7, 2011 in Social Media
Blog marketing is part of the social media marketing umbrella which is another form of digital marketing. Business blogging is very different than personal blogging. With business blogging you need a key strategy and purpose in mind to get optimal results. If you are not bothered about a dedicated business blog strategy, why bother with blogging at all?
Content marketing using a blog for your business should have a clear focus and purpose. To ensure you get the best out of it, develop a blog
Posted by Anton Koekemoer on Sep 29, 2011 in Social Media
Blogging has grown tremendously over the last 10 years and it is now seen as a necessity to digital marketing. Blogging started out as a simple experimentation – exactly the same as most of the popular digital trends today, and it exploded. By having a business blog is most likely the easiest way to start engaging with potential clients using social media. Some will even go as far as saying that blogging started the social media craze even though it has been far longer around than blog
Posted by Anton Koekemoer on Feb 10, 2011 in Social Media
A blog is seen as the “swiss army knife” of social media. You can demonstrate thought leadership on your blog and at the same time it could be the vocal point of your marketing strategy. If you have just launched a new blog and you would like to let people know about it, how do you start promoting it?
Promote your new “Swiss Army Knife”
Use targeted keywords: Before you start blogging, select keywords and topics that your best customer and reader will find interest