Posted by Anton Koekemoer on Apr 19, 2013 in SEO
Ever wondered what is black hat SEO (Search Engine optimisation)? It is the unethical under the table way of search engine marketing. While white hat SEO is exactly as the name implies – white hat. Black hat SEO on the other hand is the dark, under the table way of fooling the search engines to obtain high organic rankings and traffic.
Black hat SEO has been plaguing the search engines for years. Google is desperately trying to remove all the spammy websites that are practicing black hat SEO,
Posted by Anton Koekemoer on Jun 8, 2012 in SEO
With all the talk lately online regarding the latest updates by Google called Panda and Penguin, you surely must have heard the phrase “white hat SEO” and “black hat SEO” before. These terms are two different digital marketing methods on performing search engine optimization (SEO). While white hat SEO is exactly as the name implies – white hat. Black hat SEO on the other hand is the dark, under the table way of fooling the search engines to obtain high rankings.
Posted by Anton Koekemoer on Dec 13, 2011 in ORM
ORM (Online Reputation Management) is the process of safeguarding your online reputation, business image, and character. The internet has opened the doors for everyone to connect, interact, and share with one another. It has also opened the doors for everyone to voice dishonest opinions, discredit businesses, and to smear reputations online.
If someone wants to post negative comments online, it could be for a number of reasons, but the most popular one is if they had a bad experience. This also
Posted by Anton Koekemoer on Feb 21, 2011 in SEO
Search engines uses a range of different aspects to determine a specific website’s rank on the search engine result pages (SERP). One important aspect often overlooked are links pointing to your website. The more quality good links pointing to your website increases your website visibility. A while back it was well-known that good SEO practice were to obtain reciprocal links. That means you link to a specific site and the same site links back to you. Even though it is not that i