Part 2: How to fail with your social media campaign

Posted by Anton on Aug 15, 2011 in Social Media

Last month I published a blog post “How to fail with your social media campaign“. This is part 2 with more information on what you shouldn’t do with your social media marketing strategy. Have you ever wondered why your social media campaign doesn’t meet the expectation that you were hoping to achieve? Are you using the right social media channels? Why isn’t your audience responding?

Find a couple of reasons below why most social media strategies fail.  If you recognize any of these reasons, I suggest it is time that you change your Web 2.0 strategy and learn to move your social media campaign forward by applying effective rules to get better results.

Why social media campaigns fail

Interaction: Social media is not about automation but about interaction.  Too many people (especially online marketers) expect to get good and positive results with automated interactions.  Of course you can automate some things, but make sure that what you are writing and broadcasting creates a conversation among people and that you can interact directly with the people in your network.

Social bookmarking: Never treat a social bookmarking service like a web directory. Social bookmarking services are not link directory submissions and they are not Web 2.0 (social media) directories.  They are totally different.

Shouting: Never shout with no intent of listening.  When you start marketing your business and services remember that it is not about you, it is about addressing your targeted audience questions and needs. Listen to your audience and start marketing the things that they desire.  If you do this your business will be relevant and potential prospects will increase.

It is not SEO: It is always better to give.  SEO is all about receiving where social media is all about giving.  Before you can receive, you must give.  It is a proven fact that people buy from people that they trust, like and know. If the information or services that you provide has value to your listeners, the chances are very good that they will follow you.

Design: Many social media experts and online marketers believes that the design is not that important but they are wrong. The design is important because it is the visual presentation of your business.  Potential clients will leave immediately if they do not like the design of the website.  Make sure that your design is reader friendly and that your targeted audience will find appealing.

Social media marketing (SMM) needs an efficient and optimized strategy as it has become an important component of everyday business.