How to organize your social media campaign

Posted by Anton on Oct 3, 2011 in Social Media

If your business is busy growing you will most likely find all of the processes that you have created becoming more cluttered everyday. Your processes can become quite cluttered, generally disorganized and messy as your business grows. With your social media strategy and campaign, the same can happen.

While you are going through and organizing your emails into priority lists, updating your work calendars, making a list of all your to do’s, plan and organize the steps going forward with your social media and digital marketing campaign. Find below a couple of tips on organizing your social media campaign.

Organizing your social media campaign

Organize and create lists on Twitter: This is one of the easiest ways to manage “unique” groups of people on Twitter with all the surrounding noise. By adding people to lists it will be easer for you to take in the information that these people are tweeting. Your Twitter lists can be organized by friends, topics, business partners, trends, etc.

Hootsuite: This is a third party application that can help you manage your Twitter, LinkedIn, MySpace, Foursquare, WordPress and Facebook profiles.  You can have multiple columns that shows your mentions, timeline, direct messages and even Twitter lists. This makes browsing your social media activity quick and easy.

Schedule: Scheduling your activity is one of the hardest parts in managing your social media campaign. Try to set 30 minutes in the morning and afternoon to check on Facebook, LinkedIn and Twitter. You have the whole evening to watch YouTube videos and to check up on friends.  During the day, you need to focus on getting the best results with your campaign and this involves managing your time.

Blog syndication: Setup your blog for automatic syndication to tweet out any new blog posts that you publish.  This does save time on when to Tweet out a new blog post.  If you are using your blog as the main focus point of your social media strategy, try to add a couple of automatic syndication to your blog to help you with all the processes.  This could be in the form of tweeting, blog aggregation, new updates to your company profile on LinkedIn, etc.