With many small businesses wanting to build a name for themselves on the social web, the chances are very good that they are always looking for new ways to improve their campaigns to be more successful. When they started out with their social media marketing campaign, they had all the hopes and dreams that it will be a huge success, but it’s not always as easy as all the self-proclaimed social media experts claims it should be. If you are struggling with your campaign, it’s critical

Even though creating and curating relevant magnetic content is at the hart of social media marketing, it can be quite time consuming and expensive. In my experience, three of the biggest challenges with creating magnetic content for your marketing campaign are creating relevant original content, devoting enough time to create it, and finding the right content. If you are into digital marketing, you know that coming up with good magnetic content is a huge challenge. What if your customers can hel

When most businesses start with their social media marketing journey, one of the main reasons for venturing on this medium is to build more brand awareness and to stand out from the crowd. Social media is a great way to increase the visibility of your business, expanding your brand name, and building relationships with your customers by engaging with them online. If you are doing it right, it’s also a great way to market your services and products. While it’s super easy to create y

A couple of weeks ago, Facebook made some changes to their interface by integrating “Graph Search” and implementing a new timeline format. The Graph Search on Facebook is their answer to Google’s local search, but does it really compete with them? Social media is not a nice to have anymore, but a must have and so many brands have already integrated this medium into their traditional marketing activities. Community management is a solid foundation of any social media marketing c

Not so long ago it used to be the norm that if you wanted to voice your opinion about a specific brand, product or service, you had to phone their customer service department if they had any or send a letter to the company headquarters. Before Google was the entry point to anyone looking for information on a specific company, it really wasn’t easy to figure out how to get hold of the right person at the company. Those days are over and now the average customer can get an instant response;

Social media is all about conversation and engaging with your target audience. If you want to build long and beneficial relationships with your customers, you will need to engage with them at some point. Usually with any social interaction, it takes two, and if you are neglecting your network of followers, then you might lose them to your competitors that are more social aware. This doesn’t mean that you should always interact and engage with your followers, overdoing it is a sure way to d

Social media is really not that new anymore and the concept of being a social business is now a reality for many. There are many advantages of being a social business and your entire organisation can help communicate your message on behalf of your company and brand. Communication is not only part of the marketing department anymore, but a part of the whole organisation. It’s a fact that your clients, customers, and prospects expect that they can communicate with your brand on the social we

Measuring social media influence is the new trend on the social web. What is your Klout score? Does it really matter? It’s a reality that everything you do online gets recorded and adds some sort of value to your digital footprint. Your blog posts, content that you curate, tweets, Facebook updates, LinkedIn, and Google+ adds some sort of value to your online image. Influence on the social web adds another layer to measure the ROI of social media. What is influence? In plain English; Influ

One of the many misconceptions about social media marketing is that it’s very expensive to communicate and engage with your target audience online to get good social media ROI. Online, you can find many social media channels and 3rd party applications that you can use to monitor (listen) to the conversation on the social web and to analyze where your target audience spends their time online. Many of these services ranges from free to very expensive depending on your digital needs. Many o

There are over 1 billion members on Facebook and the member base keeps on growing. On Facebook and Twitter, many businesses are sporting with thousands of fans and followers, but are they actually really worth anything? In my personal opinion, having thousands of followers and fans doesn’t necessarily mean that your social media campaign is working. If you really want to see if your campaign is actually effective, find below a couple of calculations you can do to give you an idea. The tips