Last Friday (6 July 2012) I was invited to give a short presentation on “Your digital footprint in a social media world” to a couple of students finishing their studies. The presentation was for the Incentive Scheme Bursary Holders at a two-day event arranged by the National Science & Technology Forum (NSTF). The presentation to the students on protecting and building your digital resume online was a great success as this is a topic everyone should be aware of. With the constant

In today’s hectic digital lifestyle, everyone has a personal brand that defines who we are, what we do professionally, our personal lives, and the message that we project online. Whether you like it or not, personal branding plays a huge role in today’s online market. We are now forced to think about our own network of friends and how we communicate and engage with them. In reality, it basically comes down to providing value and meeting needs. Many people still believes that personal