Your competition online is changing
A couple of years ago, having a website was king. There were little or no competition for the keywords you have selected and no relevant content was available that your customers were looking for. Your competitors might have developed their own websites, but it was still relatively easy to get found for your services and products. Those days, most businesses were still focused on traditional marketing, and didn’t even think about digital marketing. Very few companies embraced the internet
read moreInterview: The art of media as an instrument of communication
A couple of weeks ago I had the privileged of being interviewed by The Heavy Chef Project on online reputation management and social media marketing. Find a snippet from the interview below. If you would like to read the full interview, visit the article “The art of media as an instrument of communication” on The Heavy Chef Project website. Hi Anton. How would you best describe Online Reputation Management? The internet is public, so everything you post and share online is avail
read moreIs your business ready to integrate social media?
Is your business ready to start with a social media marketing campaign to get you more exposure on various Web 2.0 channels? Everyone including companies needs to start somewhere. Maybe you have heard all the buzz words floating around such as “listening”, “social business” or “social CRM”, but how can you take action on these buzz words and integrate it into your business to start building credibility online? Here’s a couple of tips that will point you
read moreOnline reputation management and digital marketing
In today’s digital lifestyle, users have become a lot more tech and internet savvy over the last few years, especially when it comes to parting with their money. It is now very common to expect a large number of consumers to have weighed up their options online before they make the final decision to purchase. Customers are going online and visit product review channels to gain information from other users so that they can make the best decision. What does this all mean for your business? O
read moreDo you have have an online persona?
When creating a social media marketing strategy, one of the first things you should do before you create your profiles is to decide on your online persona. Are you going to build your social media strategy around an actual person or use a company name? With this, there is really no right way to build your social identity, but there are a couple of pros and cons to each option that you should research before you jump on the social bandwagon. With the ever-increasing reach of all the social media
read moreGoogle hacking internet explorer for spying
Did you know that Google is tracking your personal online activity on the web by sidestepping the privacy settings on Microsoft’s Internet Explorer and Apple’s Safari browser? Recently when Apple reported that Google was using their Safari browser to track what their users are doing on computers, tablets and notebooks, Microsoft investigated if Google is doing the same on their browser. When Microsoft was looking into this, they also discovered that Google was bypassing security sett
read morePersonal branding and Google
Your personal reputation may be your most valuable asset online. When people are looking for information, they usually turn to the search engines for answers. Maybe someone in your meeting is looking for more information about you on Google. When was the last time you actually looked online to see what pops up when searching for you? Online Reputation Management (ORM) and your personal reputation is becoming more critical every day. Since the advent of social networking and the ability for anyon
read moreShould you be using Pinterest?
In less than two years since the launch of Pinterest, it has blasted to be one of the fastest growing social media channels of all time. Late in 2011, Pinterest was listed as one of the 10 best social networks and it is receiving 10 million unique users per month. This has made Pinterest the fastest online channel in history to get 10 million unique visitors per month. From the first week in 2012, Pinterest has already surpassed Google+, YouTube, LinkedIn, Bing and Yahoo in driving unique and re
read moreHow to not suffer from social media burnout
Maintaining a successful social media marketing strategy that produces good results is all about managing your time efficiently. It is very easy to waste hours analyzing what others are doing on channels such as Facebook, Twitter and YouTube. Are you spending your time on your selected channels wisely so that you can get the most out of it? You will find many digital marketing professionals online stating that social media marketing is free, but this isn’t true at all. Of course most of th
read moreOnline reputation management and personal branding
Online reputation management together with personal branding not only supports your digital marketing strategy, but also your own personal search engine optimization campaign. Whether you are looking for a job or just marketing your company online, the bottom line is that you should build your name online so that you can be seen as the leader in your industry. Social media is a vehicle for communication online and using top social media channels is an excellent method for personal branding. Here
read moreAbout Anton Koekemoer
Anton is a social media strategist, digital marketing consultant, and an online reputation management specialist with an emphasis on Web 2.0 technologies. +Anton KoekemoerLatest Tweet
Facebook spikes 13.25% to $43 per share on NASDAQ debut; $117.7b market cap http://t.co/W2YHd5oz - AntonRSA on TwitterConnect with me
