Whether you are only sharing your views on your blog or running a business website, you are generally looking for targeted traffic to see what you offer and what you do. One of the best ways to do this is to create “magnetic content” in your campaign. This is also known in the digital marketing community as “link bait”, but the reason I call it “magnetic content” is that this kind of content will get your audience interested enough that they will want to share

When a brand has thousands of target followers and likes on their social media profiles, it’s definitely something to be proud of, but what happens if their audience suddenly turns against them on the social web? What are you going to do if you made a mistake online and people start turning against you with negative comments and feedback that everyone can see? Will you be notified when this happens? Does the negative feedback about your brand outweigh the positive mentions? Even though t

Most digital marketing professionals are wearing many hats. They have to shift their voice on a daily basis and sometimes hourly to suit the audience, purpose, and brand they want to reach. As a results, “voice” is something digital marketers are thinking about all the time. Your voice is central to your brand’s identity. In today’s digital business landscape where more and more business is conducted online, your voice is so much more important and it plays a key role in

One common misconception when it comes to marketing on the social web is that you should update your social media profiles as many times as possible during the day. While constantly posting random content and information will keep your social media profile active from one point of view, it is an ineffective way to communicate your message to your target audience and to engage with them. Another misconception regarding social media is that many believe it’s a numbers game. Followers, fan

What is Facebook EdgeRank and is it really important to know what it is? If you are into marketing online – most definitely. In a nutshell: EdgeRank is the algorithm that Facebook uses to determine who sees what on their timeline. If you want to get more exposure and be seen on the Facebook Timeline by users and friends, then it’s important that you know and understand how EdgeRank works. While not all the details have been released on how the EdgeRank algorithm actually works, the

With all the hundreds of social media channels available and new ones popping up everyday, digital marketers are faced with the temptation to join as many social networks as possible when starting out with marketing on the social web. Unfortunately, having a profile on every social media channel requires quite a lot of manpower and attention. Whether you are using social media for monitoring purposes or engaging with your clients, social media takes time and effort. You cannot create all the soc

Facebook, the biggest social media channel and the top site (number 1 on Alexa Top Sites) is gaining much popularity, not in terms of how big it is, but in terms of digital marketing. The CEO of Facebook, Mark Zuckerberg announced a short while ago that Facebook has reached a massive milestone. Facebook is now sporting with 1 billion members. It’s not big anymore. It’s massive. Let’s take a step back and think about that figure. 1 billion people is a lot if there’s round

With 1 billion members and growing, Facebook is by far the most popular social media channel available. Did you know that Facebook collects huge amounts of information on all the activity taking place on their platform? Status updates, pages viewed, videos and all the images uploaded gets recorded. If you own a business page on Facebook, this information allows you to gain valuable insights on your fans and it allows you to discover what you can do to offer your target audience a better experien

Many times when I’m asked about social media for brand awareness campaigns, people want to know what is the magic bullet to make it a success. What tricks are out there to make it work? Everyone seems to be looking for short cuts, but to be honest, there aren’t any. No magic push a button and it will work. It’s impossible to force people to join your community and be happy. A successful social media marketing campaign takes time and effort. Not a secret magic trick. Let’s

It is a common fact that we like to do business with people that we know, like, and trust. We are also more willing to make the final purchase decision if we feel a connection with the person we are doing business with. Did you know that you can build trust to your marketing campaign by adding a personal touch to your social media strategy? With social media it’s very important to be authentic in your strategy online. It might work not being authentic for a short while, but people will n