One of the many misconceptions about social media marketing is that it’s very expensive to communicate and engage with your target audience online to get good social media ROI. Online, you can find many social media channels and 3rd party applications that you can use to monitor (listen) to the conversation on the social web and to analyze where your target audience spends their time online. Many of these services ranges from free to very expensive depending on your digital needs. Many o

Your digital footprint and image is the recognition of your brand and business in the digital world. Branding your business is so much more than just the pretty logos and colors that are associated with you. It’s everything your business and brand stand for. Did you know that you can use your digital footprint to reach your target audience? Your digital image should always represent a couple of things on who you are and what you do. It should create loyalty, trust, and recognition. To

It’s the beginning of 2013 and 2012 had many ups and downs. My daughter Liné was born on August 2012 and I couldn’t devote that much time to my own digital marketing strategies and campaigns from then on. I haven’t blogged on my personal blog (antonkoekemoer.com) in over a month and I couldn’t devote that much time to my own social media marketing campaigns because I didn’t have a plan on managing my time now that we have a baby. This clearly shows that you should

For many people and businesses, digital marketing is a mystery and they don’t understand all the benefits of marketing online. To the rest of us digital savvy people, success is sometimes determined by the online niche you choose online. How are you going to choose a niche for your business that you can build from the ground up that you can use to promote your business on the web? First, what is your passion? What do you find interesting and what drives you? What do you care about? If you

Online reputation management (ORM) and your digital footprint is as much social media as it is about your physical reputation online. On the social web, you can manage your digital footprint with the help of all the popular social media channels such as Google+, Facebook, Twitter, LinkedIn, YouTube, and even Pinterest. If you are interested in building your reputation online with social media, it’s important that you use the right social media channels for your business, creating magneti

There are over 1 billion members on Facebook and the member base keeps on growing. On Facebook and Twitter, many businesses are sporting with thousands of fans and followers, but are they actually really worth anything? In my personal opinion, having thousands of followers and fans doesn’t necessarily mean that your social media campaign is working. If you really want to see if your campaign is actually effective, find below a couple of calculations you can do to give you an idea. The tips

A few days ago I published a blog post titled “Google and the value of AuthorRank” where I explain the value of this feature on Google. In this post I explain how you can set it up on your profile. In today’s digital connected world, any way you look at it, you need to establish yourself as the leader in your industry and Google AuthorRank can help you with this. If you publish relevant and interesting content on a regular basis, it’s important to setup Google Authorship

In recent months Google has made some significant updates to their search algorithm including the Google Panda and Penguin updates that affected millions of websites. If you are busy with a digital marketing campaign, you will know that these updates can get you quite frustrated because every time they update their algorithm, we have to figure out new ways to play by their rules. The search engine giant recently changed their algorithm again and it’s taken the digital marketing community

Social media has taken the world by storm and both small and large businesses are busy integrating social media into their digital marketing strategies due to the benefits such as its effectiveness, flexibility, and cost. Social media enables you to communicate and reach your target audience effectively. The social web consists of many social media channels and tactics that you can pick and choose for your campaign. With social media it’s very easy for you to control your budget and measur

Did you know that a great magnetic content marketing strategy can boost your social media presence and help you produce interesting, relevant, and consistent engagement with your target audience on the social web? Your magnetic content plan can help you keep the goals with your social media strategy focused and on topic so that you can streamline your marketing message. When planning your magnetic content strategy for your social media campaign, it’s important that you stay systematic and