Even though quality link building is still one of the best ways you can use in your digital marketing strategy to gain top organic rankings on Google, social signals also plays a huge role. Integrating social signals into their algorithm was the most logical step for Google to take with the trend around social media and real-time search playing a key role.
Various social media elements have already been integrated into Google’s search algorithm and these have already made a huge impact on
Posted by Anton Koekemoer on Apr 25, 2013 in Social Media
Not so long ago it used to be the norm that if you wanted to voice your opinion about a specific brand, product or service, you had to phone their customer service department if they had any or send a letter to the company headquarters. Before Google was the entry point to anyone looking for information on a specific company, it really wasn’t easy to figure out how to get hold of the right person at the company. Those days are over and now the average customer can get an instant response;
Blogging can be a powerful networking tool that makes contacts with far-reaching people. This can help you in the development of your career. Blogs should be held and used as a tool in the job searcher’s toolbox. Here are some examples of job blogging results.
Jeremy Ryan, a 21-year-old web designer graduated with a liberal arts degree from a small west coast college. Web design had been his hobby for 8 years. Jeremy created a resume blog that focused on his Internet skills and projects that h
Posted by Anton Koekemoer on Apr 22, 2013 in ORM
This post was published on memeburn with the title: Is your online reputation damaged? Here are 9 ways to repair it.
No matter how excellent your brand is, misconduct and negative comments online can very quickly damage your digital reputation. You might not be able to delete what was said about you, and it is always a big mistake if you do, but there are steps that you can take to minimize the damage.
In our digital business climate today, it’s important to have online reputation management
Posted by Anton Koekemoer on Apr 19, 2013 in SEO
Ever wondered what is black hat SEO (Search Engine optimisation)? It is the unethical under the table way of search engine marketing. While white hat SEO is exactly as the name implies – white hat. Black hat SEO on the other hand is the dark, under the table way of fooling the search engines to obtain high organic rankings and traffic.
Black hat SEO has been plaguing the search engines for years. Google is desperately trying to remove all the spammy websites that are practicing black hat SEO,
Posted by Anton Koekemoer on Apr 18, 2013 in Social Media
Social media is all about conversation and engaging with your target audience. If you want to build long and beneficial relationships with your customers, you will need to engage with them at some point. Usually with any social interaction, it takes two, and if you are neglecting your network of followers, then you might lose them to your competitors that are more social aware.
This doesn’t mean that you should always interact and engage with your followers, overdoing it is a sure way to d
Your digital brand is your name and recognition of your brand and business online. Branding is so much more than just colour palettes, logos, and digital marketing. It’s the heart and soul of your business and everything your business stands for. Did you know that if you build your digital brand online you will be able to stand out from the crowd and reach potential customers?
In a nutshell; your digital brand should always do 3 things. It should create loyalty, trust, and recognition. To
Posted by Anton Koekemoer on Apr 11, 2013 in ORM
The online world is huge and anyone has the ability to post an opinion (good or bad) in mere seconds on the web. For your company, these opinions could be the difference between a potential prospect interested in your services or decided to look somewhere else based on the opinions of others regarding your brand.
Online reputation management (ORM) is a method of counter acting negative comments about your company or brand. ORM should definitely be part of any digital marketing strategy and cam
Building relationships with your target audience should be a number one priority if you are busy with any digital marketing campaign. By building relationships with your target market you are gaining their trust and later on they are more likely to buy from you. Traditional old school marketing makes it easier to build trust and relationships because the customer is able to see you in person, see your emotions, and hear your voice. Digital marketing is a little bit more trickier and it allows
Posted by Anton Koekemoer on Apr 9, 2013 in Social Media
Social media is really not that new anymore and the concept of being a social business is now a reality for many. There are many advantages of being a social business and your entire organisation can help communicate your message on behalf of your company and brand. Communication is not only part of the marketing department anymore, but a part of the whole organisation.
It’s a fact that your clients, customers, and prospects expect that they can communicate with your brand on the social we
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