Using hashtags with your Twitter marketing strategy
A few years ago it was normal for a company advertising a service or a product to include a phone number underneath their company logo on a flyer or a billboard. Then the company phone number became a website address and later on a Facebook and Twitter user name. This is all changing once again where companies are using a #hashtag and a simple word with their advertisements. On Twitter, more people are starting to use #hashtags in their messages to get others to talk about a topic. It is rea
read moreHow to start a mobile marketing campaign
The evolution of mobile phones into more than just a physical calling device has opened up brand new ways of promoting your brand, services, and products. With a dedicated mobile marketing strategy, you can reach targeted audiences in a private and personal way. The web is growing quite rapidly and in a marketplace flooded with marketing messages and information, mobile marketing is an effective way to reach consumers. Even though you might think that mobile marketing is exactly the same as no
read moreFoursquare luanches new feature – Tip lists
Foursquare introduced a new feature called “Tip Lists” that will allow users and brands of this popular location-based mobile platform to bundle their best tips together on lists. With 12 million users, Foursquare is a fast growing geo-targeting mobile service. Foursquare already has great benefits for any company, but they have taken their service a huge step further with the new feature “Tip Lists”. Users can take their unordered and jumbled tips and sort them into he
read moreThe importance of online reputation management
In the last couple of years online marketers have realized the benefits and power of social media marketing. While social media is an excellent medium to build brand authority and reputation, it is vital to maintain your business reputation online. Online reputation management (ORM) has become necessary in all online marketing activity as social media is all about interacting with targeted audiences. In many ways online reputation management is an ever on going process. Businesses that are
read moreAre you focusing on any mobile strategies?
The mobile web is growing quite fast. Everyday more people are focusing on searching the web on their mobile device as you can get answers to your questions immediately. It is an on-the-move business tool that is always available. This is an excellent opportunity for business. Most of the searches that are originating from mobile devices are for local businesses. People are searching for restaurants, movie tickets, news, contact information, and even for driving directions to name but a fe
read morePart 2: How to fail with your social media campaign
Last month I published a blog post “How to fail with your social media campaign“. This is part 2 with more information on what you shouldn’t do with your social media marketing strategy. Have you ever wondered why your social media campaign doesn’t meet the expectation that you were hoping to achieve? Are you using the right social media channels? Why isn’t your audience responding? Find a couple of reasons below why most social media strategies fail. If you recog
read moreNew and improved Twitter changes
Twitter recently announced some additions to their channel which will have a positive effect on social media marketing services and brands that uses Twitter with their social media strategy. Twitter is keeping the reverse chronological stream of activity, but two tabs have been added, the “activity tab” and the “@username” tab. The @username tab replaces the @mention tab that will include all the activity including or directed at the user and extending it beyond repli
read moreThe role that social media played in the UK riots
In the last few days a couple of riots started in London and have been spreading steadily across the UK. Various news and media outlets blamed social media as the cause of the riots spreading and the co-ordination of the riots. Social media definitely has a role in the organisation of these riots, but in fact, it is having a highly positive effect against the riots. Back n the 1980′s there were similar riots in the UK when Web 2.0 (social media) didn’t exist. So no matter what, t
read moreReal time search data on Google
Google has recently announced that they will be integrating “real-time search” in their search result pages that will include data from Google+ as well as other Web 2.0 sources. The results will include a stream of social news updates as they unfold on different social media channels. This will once again allow users to stay on top of current news and events directly on Google search. Twitter as you know is one of the best real-time news and information sources. Last month, Google&
read moreThe changing rules of social media
Google Plus is great, Google Plus stinks. The new Twitter profile layout looks cool, the new Twitter profile hides my custom background and nobody can see it with our branding. With every new change and trend in the social media universe, some people using these channels will be upset. Until the world ends, we will always debate whether or not change is necessary or good, but with all the social media channels available today, you can bet that the changes are only the beginning. If you hav
read moreAbout Anton Koekemoer
Anton is a social media strategist, digital marketing consultant, and an online reputation management specialist with an emphasis on Web 2.0 technologies. +Anton KoekemoerLatest Tweet
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