Your personal online reputation is one of your most valuable assets online. When people are looking for information or if they have any questions, they usually turn to the search engines and various social media channels such as LinkedIn, Twitter, and Facebook for answers. Does your personal profile stand out? Do you have enough credibility online that these people will ask you for answers?
Personal reputation management is becoming crucial in today’s digital lifestyle. People don’t want to engage with companies directly. They want to engage with the faces behind the company logo. Since the explosion of social media and social networking the ability for anyone to post anything online for the world to see is easy. Managing your own personal online reputation is vital.
Anyone can post anything online and it is public. It can never “really” be deleted, just hidden. We have all done mistakes at various points in our lives, but you never know when it will come back to haunt you. Some people/employers may not care about your online reputation, others will.
Personal reputation management helps you build credibility online and at the same time, decreases the chances that your reputation gets damaged online.
Proactive Personal Reputation Management
Personal Reputation Management usually consists of a variety of different digital marketing efforts that you would use every day to build your personal online reputation. If you have a personal reputation management strategy in place, you can build a clean wall between your personal profile and any negative critisism that tries to invade the search results on Google your name and your business.
If you start now to fill the search results on the search engines with positive information about you, you are ultimately creating a barrier between you and anyone that wants to post anything negative about you online.