Online reputation management and brand monitoring
The online world is huge and anyone has the ability to post an opinion (good or bad) in mere seconds on the web. For your company, these opinions could be the difference between a potential prospect interested in your services or decided to look somewhere else based on the opinions of others regarding your brand. Online reputation management (ORM) is a method of counter acting negative comments about your company or brand. ORM should definitely be part of any digital marketing strategy and cam
read moreWhy SEO and Social Media are friends
Every company wants to have a great and positive online reputation. You want prospective clients to instantly think of your brand when talking about services or products that you supply. There’s nothing better as to be known as the experts in your niche and area of expertise. It has never been easier to get an online reputation with everything the Web 2.0 world has to offer, and the ability to reach millions of people anywhere in the world. There are two services that works hand in h
read moreBuild a mutual beneficial social relationship with your audience
It is really common knowledge these days that your business needs a solid social media presence as part of your digital marketing strategy. By simply using a range of Web 2.0 channels and creating profiles on them doesn’t mean success. It is vital that you know and understand the extent to which your social media marketing campaign is actually influencing people. If your social media efforts are not showing the results you wished to achieve, then your strategy is simply not working. Ho
read moreWhy you should use the Google +1 button on your website
The social media revolution is still going full throttle and now it includes the Google’s +1 button. On most of the popular websites, blogs, and other online portals, you will see popular social sharing options such as “Tweet this” or “Like” it on Facebook. Google’s +1 button works very similar to the Facebook “Like” button and it is following the same simple concept where you can include the button on your blog or website pages giving a way for
read moreHow to start a social media strategy
If you are thinking of starting a social media campaign, you need to make sure that you are targeting the right audience for your business. To generate new potential prospects with your campaign, it’s necessary to plan and create and effective social media strategy. It is also vital that you manage your time and set realistic expectations so that you don’t suffer a social media burnout. Your social media strategy should be treated the same way as any other digital marketing strategy th
read moreThe conversation that goes with social media
Social media (Web 2.0) is all about conversation and engaging with your network. If you want to build long and beneficial relationships with your customers, you will need to engage with them at some point. Usually with any social interaction, it takes two, and if you are neglecting your network of followers, then you might lose them to your competitors that are more social aware. This doesn’t mean that you should always interact and engage with your followers, overdoing it is a sure way
read moreHow social media evolved for businesses
Social media (Web 2.0) is growing at the speed of light and everyday new global brands and politicians are making social media a part of their digital marketing strategy. The days are coming to an end where social media is just a direct reflection of our real life interactions with friends. We are no longer using Web 2.0 channels to only make informal conversation. Our posts and messages are loaded and planned around outsiders and customers while driving the brand’s marketing strategy fr
read moreUsing hashtags with your Twitter marketing strategy
A few years ago it was normal for a company advertising a service or a product to include a phone number underneath their company logo on a flyer or a billboard. Then the company phone number became a website address and later on a Facebook and Twitter user name. This is all changing once again where companies are using a #hashtag and a simple word with their advertisements. On Twitter, more people are starting to use #hashtags in their messages to get others to talk about a topic. It is rea
read moreThe importance of online reputation management
In the last couple of years online marketers have realized the benefits and power of social media marketing. While social media is an excellent medium to build brand authority and reputation, it is vital to maintain your business reputation online. Online reputation management (ORM) has become necessary in all online marketing activity as social media is all about interacting with targeted audiences. In many ways online reputation management is an ever on going process. Businesses that are
read morePart 2: How to fail with your social media campaign
Last month I published a blog post “How to fail with your social media campaign“. This is part 2 with more information on what you shouldn’t do with your social media marketing strategy. Have you ever wondered why your social media campaign doesn’t meet the expectation that you were hoping to achieve? Are you using the right social media channels? Why isn’t your audience responding? Find a couple of reasons below why most social media strategies fail. If you recog
read moreAbout Anton Koekemoer
Anton is a social media strategist, digital marketing consultant, and an online reputation management specialist with an emphasis on Web 2.0 technologies. +Anton KoekemoerLatest Tweet
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