How to communicate with social media
Social media is growing bigger everyday and it is really not just a “trend” anymore. It is becoming a business requirement in the world of digital marketing and engaging with targeted audiences on the web. Being socially active online is all about communication and engaging with your community. This is something that many businesses are looking for in today’s digital active world. Everyday new social media channels are launched all featuring the core principle of Web 2.0 ̵
read moreBuild your reputation online with social media
In this new digital marketing era we are living in, determining where to focus your marketing campaign can be a challenge for many. Social media marketing provides and excellent opportunity to impact your entire organization and at the same time play an important role for Online Reputation Management (ORM). Social media and Online Reputation Management works together in getting the word out on what you are doing. With a proper social media strategy tied together with a ORM plan, your business ca
read moreCreating a social media marketing strategy
Having a digital marketing strategy is very good, but having one that works is even better. Whether you are measuring positive ROI on your social media initiative or saving your business online, creating a social media marketing strategy strategy is one of the first steps you should do when jumping onto the social media bandwagon. Many people believe that social media consists of only Twitter and Facebook. They also believe that creating profiles on these two social networking giants will get th
read moreQuestions to be asked with your listening process
In most digital marketing and offline marketing campaigns, market research has always been a fundamental part to determine the success with your marketing initiative. Social media marketing has made it very easy to find out what people are saying about you, what do they think about your products and services, what they are really interested in, what questions they are asking, and what you should be talking to them about. It really doesn’t matter if you don’t want to listen what is b
read moreMeasure the results of your social media campaign
Every business and organization has different criteria to measure success and it is very important to measure the results of your digital marketing and social media marketing campaigns. As the trend with Web 2.0 continues to change and grow, make sure your social media analysis provides a complete assessment of the reach and impact it is having on your business. Many tools are available that can deliver real-time results for your social media marketing initiative. Make sure you are measuring an
read moreSocial media marketing and online reputation management
Before jumping onto the social media marketing bandwagon and joining the conversation online you will need to conduct an online audit of your business reputation and see what people are already saying about you. This process is usually called the “listening process” as it requires you to listen to the online conversation. Did you know that these conversations are happening online even without your presence? Once you have made this assessment you can start managing your risk. Popular
read moreMarketing your social media content
The target market you are after doesn’t really care what your business is about unless you make them feel that the products and services you offer is important to them. Most of these people doesn’t really care what you are offering and they don’t want to join any social media channel just because of your business.If you want anyone to connect with your business through various social media channels, you have to engage with them on their own terms and give them a solid reason to
read moreSocial media marketing for small businesses
Social Media Marketing (SMM) is all about the medium and the medium is a vehicle that amplifies social behavior. SMM is another form of advertising in which you can reach your target audience in a convenient, fast, and inexpensive manner. With the use of all the Web 2.0 channels available, a small business entrepreneur can really afford to promote their products and services on the web in a social manner. The secret to social media marketing success is focus. It is very important to look at you
read moreSocial media marketing strategy
If you are interested in a social media marketing campaign for your business, the first thing you should do is to draw up a social media marketing strategy. This strategy should be an extension of your overall marketing campaign. It should be integrated with your business and the market you are targeting. With a proper social media marketing strategy that ties in and supports your digital marketing strategy, it will keep your brand identity unified across the board. The only question many peopl
read moreWhat is your business social media voice?
Social media marketing is a strategy you can use to communicate to more people than you could with any other traditional marketing channel. If you are in the process of creating a social media strategy, you must understand that before you start interacting with your targeted audience, you need to establish your social media and organizational voice. This will be the language and tone that you will use when you are engaging with your audience online. This voice is very important because it will p
read moreAbout me
I am a social media strategist, digital marketing consultant and a ORM specialist with an emphasis on Web 2.0 technologies. +Anton Koekemoer
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