Google Panda: Are you still focusing on article marketing?
Google’s farmer update (Panda) was introduced a couple of months ago and it was implemented to eliminate most of the low quality sites from Google’s search result pages (SERP’s). Many people believes that this major update was the instant death of article marketing and so they changed their digital marketing strategies. The Panda update made a big impact on a couple of major authority websites that accepted poor content articles. Here’s some of the major players that were aff
read moreHow Google indexes and crawls your site
SEO (Search Engine Optimization) is another form of digital marketing and it plays a vital role in running a successful online business. SEO is a factor that determines how a website will rank for specific keywords and keyword phrases on the search engine result pages (SERP’s). Since people are only looking at the first few results on the search engines, it is important to gain as much rankings on the first page as possible. Of all the search engines available, Google accounts for around 9
read morePart 2: What to do with the Google Panda update
A while ago I wrote a blog post on “What to do with the Google Panda update“. Google’s panda update was implemented to eliminate most of the low quality sites from Google’s search result pages (SERP’s). To get a good ranking after this update, you need to provide a valuable user experience. The Google Panda update has made businesses and SEO professionals refocusing their sites on providing top quality content to visitors. So what does this all mean and how can yo
read moreWhat to do with the Google Panda update
Google’s farmer update (panda update) first arrived late February 2011 and then part 2 rolled out about 2-3 weeks ago. This major algorithm shift to the biggest search engine has affected about 12% of the search results according to Google’s estimates with many of the affected websites now receiving about half the number of visitors than before the “big” update by Google. According to the official Google Blog: “This update is designed to reduce rankings for low-quality
read moreSEO Tip: The power of one way linking
Search engines uses a range of different aspects to determine a specific website’s rank on the search engine result pages (SERP). One important aspect often overlooked are links pointing to your website. The more quality good links pointing to your website increases your website visibility. A while back it was well-known that good SEO practice were to obtain reciprocal links. That means you link to a specific site and the same site links back to you. Even though it is not that i
read moreThe nasty way of SEO: Black Hat
Ever wondered exactly what Black Hat SEO (Search Engine Optimization) means? It is the unethical under the table way of search engine marketing. Think you don’t know about it? I am sure you have at least browsed to a couple of websites practising these bad website ranking methods. Black Hat SEO Methods Keyword Stuffing: It is by repeating keywords on your page in a un user-friendly way usually hidden from the viewer. It is an attempt to manipulate your page ranking and search en
read moreAbout Anton Koekemoer
Anton is a social media strategist, digital marketing consultant, and an online reputation management specialist with an emphasis on Web 2.0 technologies. +Anton KoekemoerLatest Tweet
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