Build your reputation online with social media
In this new digital marketing era we are living in, determining where to focus your marketing campaign can be a challenge for many. Social media marketing provides and excellent opportunity to impact your entire organization and at the same time play an important role for Online Reputation Management (ORM). Social media and Online Reputation Management works together in getting the word out on what you are doing. With a proper social media strategy tied together with a ORM plan, your business ca
read moreSocial media marketing and online reputation management
Before jumping onto the social media marketing bandwagon and joining the conversation online you will need to conduct an online audit of your business reputation and see what people are already saying about you. This process is usually called the “listening process” as it requires you to listen to the online conversation. Did you know that these conversations are happening online even without your presence? Once you have made this assessment you can start managing your risk. Popular
read moreUsing a blog for online reputation management
If you are getting negative comments and mentions online about your brand or business, a fast response can make a very big difference if your reputation is on the line. One of the best channels available that you can use with your response and Online Reputation Management (ORM) strategy is blogging. The term “weblog” was coined by Jorn Barger in 1997 and in 1999 shortened to “blog”. A few years ago, people used blogging mostly as personal journals and news reporting
read moreOnline reputation management and listening online
It is very important that companies listen to what is being said online about them, even if it is negative. Listening to the conversation online gives you the ability to resolve problems, react and disprove untrue information about you that can negatively affect your business and brand reputation. Many people use the search engines when they are looking for information. When they do a search for your company product or any service you provide, you will want positive information about you to
read moreOnline reputation management takes time
It is very unfortunate that a proper online reputation management strategy and maintaining your identity online takes time. To build your profile online so that you are seen as the expert in your niche is not a simple once off process. This is not just about creating a website, but also creating profiles and optimizing them on various popular social media channels such as LinkedIn, Twitter, and Facebook that will be shown on the search engine result pages when someone is searching for you onlin
read moreOnline reputation management for your brand image
A good brand image about your business requires the optimization and creation of content. This content can take various forms ranging from website articles to snippets used for microblogging. The more engaging and relevant content you can create and distribute on various channels online, the easier it will be for you to control your brand image and to deal with negative criticism online. This process can be part of your online reputation management (ORM) strategy. In addition to creating and
read moreHow to manually monitor your reputation online
Do you want to know what is being said about you and your brand online? If you do, you should be aware that anyone can influence how the general public views your brand. It is really easy for anyone to post anything about you on various social networks, blogs, microblogs, forums, and any other Web 2.0 channels. It is becoming a daily routine for many businesses online to monitor these conversations taking place. Due to the overwhelming complexity and size of the web, and with the speed at which
read morePart 2: How to protect your brand online
In the previous post “Part 1: How to protect your brand online“, I explained the importance of having a good reputation on the web. In today’s digital lifestyle, not only is it important to have a good business reputation online, but to also have a good personal reputation as most people want to see the face behind the business. This is where Online Reputation Management (ORM) comes into place. Before the big boom of the internet, most companies could count on the simple fact
read morePart 1: How to protect your brand online
As a business owner, are you really aware of your reputation online and what people are saying about you and you company? Do you know what Online Reputation Management (ORM) is? Online, people talk to each other about nearly every company they have had an experience with, and this news (word of mouth) can have a positive or negative impact on your business. Do you know what your employees, clients, and even your competition are saying about you online? Thanks to the internet covering all the cor
read moreResponding to negative comments online
Online Reputation Management (ORM) is the process and strategy to monitor and manage your reputation online. If there’s a couple of negative comments about you or your business online, one of the most applied theories to apply is to post a positive comment to counter the negative one. Did you know that you can influence the results of the negative comment by actively participating in the conversation happening about you? If you participate in the conversation taking place about you online,
read moreAbout Anton Koekemoer
Anton is a social media strategist, digital marketing consultant, and an online reputation management specialist with an emphasis on Web 2.0 technologies. +Anton KoekemoerLatest Tweet
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