Online reputation management and content marketing
Online Reputation Management (ORM) is the answer to negative comments and criticism online. A negative piece of content found on the first page of a search engine result when doing a search for a brand or product name can be bad news for any business. It is easy for anyone to post negative comments on forums, blogs and other Web 2.0 channels about your business. You will not always be able to counter all the negative results so that they don’t appear on the search engines. You can defin
read moreOnline reputation management should be done proactively
Did you know that the greatest offense usually starts with an amazing defense. It is an excellent statement when it comes to digital marketing. Companies and brands that are waiting until they are hit with a negative comment or criticism in the digital space will usually find themselves putting in a lot of effort to clear their name. In today’s digital landscape, Online Reputation Management (ORM) plays a crucial role for businesses. If you have an Online Reputation Management strategy i
read moreOnline reputation management and social networking
In this digital age we are living in, a good digital reputation is needed for online businesses to succeed. Your digital reputation effects how people view your online brand and how much trust you have. Will your company be able to survive a negative attack on your brand name? Online Reputation Management is becoming crucial in this day and age online. Actively listening what people are saying about you on the web is a vital component in maintaining your reputation online. Social networking chan
read moreRepairing your online reputation
With the every increasing size of the online universe, Online Reputation Management (ORM) is more easily handled proactively than reactively. It can literally take 140 characters or less in mere seconds to destroy your reputation. Your ORM process should never kick in after the damage have been done. Sometimes it is unavoidable and the more competitive your industry is, the more likely this can happen to you. How are you going to manage your online reputation proactively? In my experience, it is
read moreBuild your reputation online with social media
In this new digital marketing era we are living in, determining where to focus your marketing campaign can be a challenge for many. Social media marketing provides and excellent opportunity to impact your entire organization and at the same time play an important role for Online Reputation Management (ORM). Social media and Online Reputation Management works together in getting the word out on what you are doing. With a proper social media strategy tied together with a ORM plan, your business ca
read moreSocial media marketing and online reputation management
Before jumping onto the social media marketing bandwagon and joining the conversation online you will need to conduct an online audit of your business reputation and see what people are already saying about you. This process is usually called the “listening process” as it requires you to listen to the online conversation. Did you know that these conversations are happening online even without your presence? Once you have made this assessment you can start managing your risk. Popular
read moreUsing a blog for online reputation management
If you are getting negative comments and mentions online about your brand or business, a fast response can make a very big difference if your reputation is on the line. One of the best channels available that you can use with your response and Online Reputation Management (ORM) strategy is blogging. The term “weblog” was coined by Jorn Barger in 1997 and in 1999 shortened to “blog”. A few years ago, people used blogging mostly as personal journals and news reporting
read moreOnline reputation management and listening online
It is very important that companies listen to what is being said online about them, even if it is negative. Listening to the conversation online gives you the ability to resolve problems, react and disprove untrue information about you that can negatively affect your business and brand reputation. Many people use the search engines when they are looking for information. When they do a search for your company product or any service you provide, you will want positive information about you to
read moreOnline reputation management takes time
It is very unfortunate that a proper online reputation management strategy and maintaining your identity online takes time. To build your profile online so that you are seen as the expert in your niche is not a simple once off process. This is not just about creating a website, but also creating profiles and optimizing them on various popular social media channels such as LinkedIn, Twitter, and Facebook that will be shown on the search engine result pages when someone is searching for you onlin
read moreOnline reputation management for your brand image
A good brand image about your business requires the optimization and creation of content. This content can take various forms ranging from website articles to snippets used for microblogging. The more engaging and relevant content you can create and distribute on various channels online, the easier it will be for you to control your brand image and to deal with negative criticism online. This process can be part of your online reputation management (ORM) strategy. In addition to creating and
read moreAbout me
I am a social media strategist, digital marketing consultant and a ORM specialist with an emphasis on Web 2.0 technologies. +Anton Koekemoer
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