5 tips to start with mobile marketing

We've all experienced the craze with all the mobile devices over the last couple of years . How many people do you see everyday typing and talking on their smartphones and tablets in coffee shops, buss stops, restaurants and at work? The new office space is everywhere...

How to use LinkedIn for lead generation

Using LinkedIn for lead generation is quite different to other popular social media channels like Facebook and Twitter. LinkedIn definitely offers a wide range of advantages for sales professionals and digital marketers. Knowing what you can do on this professional...

How to align your social media campaign to your business goals

One of the many misconceptions about social media marketing is that it's very expensive to communicate and engage with your target audience online to get good social media ROI. Online, you can find many social media channels and 3rd party applications that you can use...

Engagement should play a key role with your social media campaign

Social media is all about conversation and engaging with your target audience. If you want to build long and beneficial relationships with your customers, you will need to engage with them at some point. Usually with any social interaction, it takes two, and if you...

How you can stay motivated with your social media campaign

If you are busy with a social media marketing campaign, I'm sure you follow a marketing process of managing the overall effectiveness of your campaign. You actively engage with your target audience, you follow the proper etiquette and rules on the social media...

Magnetic content is a key part of social media marketing

There are literally millions of people sharing content everyday via social media and brands everywhere is hoping to be included in those shared experiences. When the sharing of content happens, it makes the content travel and increases the reach, exposure and brand...

Protecting your personal brand with Google: what you need to know

Original article published by Anton Koekemoer on memeburn: Protecting your personal brand with Google: what you need to know Did you know that your personal brand is your most valuable asset online. It your public profile that showcases who you are and it’s visible to...

Make sure your target audience knows who you are

Original article published by Anton Koekemoer on memeburn: Make sure your target audience knows who you are How well do you understand your target market and do you really know where you can find them online? Do you know what they know about you and what they are...

memeburn: Measuring the ROI of your social media campaign

Original article published by Anton Koekemoer on memeburn: Measuring the ROI of your social media campaign One question many people ask when they are busy with a social media marketing strategy is “What’s the ROI that I will be getting from my social media campaign?”...

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