Digital marketing blog

Does social advertising offer real value?

How much value does social advertising really add? Promoted Tweets, paid YouTube ads and sponsored Facebook posts have become as common as non-paid content. While it may seem like a waste of your digital marketing budget to advertise on major social media channels,...

5 signs your website needs SEO copywriting

Search engine optimisation copywriting is more important than ever before. Many businesses are so focused on how to improve their rankings that they forget that content will always be king. To quote Google’s Matt Cutts, “A lot of people get caught up in description,...

The importance of SEO in a post Penguin world

Wondering how the latest Penguin update will affect your search engine optimisation (SEO) efforts? Now in its fourth version, Google Penguin is one of the most significant algorithm updates to date. In 2016, Penguin 4.0 was released, signalling the start of real time...

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