It’s the middle of 2013 and the digital universe keeps on evolving with no sign of stopping soon. With the ever speed at which technology changes, social media marketing is not a nice to have anymore, but a must have. Your customers expect it. Even though you might have a Facebook, Twitter, and Pinterest profile, does it really mean that you understand what social media is about? It’s simple. Social media is an instrument of communication that facilities human behaviour. It’s

Being into digital marketing isn’t just great. It’s awesome. It’s an ever evolving industry and nothing ever stays the same (especially with social media). I love what I do and have been in the digital marketing space for a couple of years, but lately, I’ve seen many “social media gurus” crowding the online scene. Social media has been trending for a couple of years now and there’s nothing wrong with taking advantage of it, but please. Don’t give t

In today’s digital business lifestyle where technology is constantly being improved, social media marketing can be a great medium that you can use to promote your business, services, and products. The social web is a great place where you can build valuable relationships with your target audience, increase the effectiveness of your customer service, and find new opportunities in generating sales or leads. For many businesses, social media can be a great medium to facilitate the conversati

Having a negative online reputation is a very serious problem for any business or person. There are many places online where people can mention something positive or negative about your business. Many people (including myself) are researching online before using a service or buying a new product. What are other people’s experiences in using the particular service or product? Is it positive or negative? There are many review channels online that are very influential. Most of these channel

With many small businesses wanting to build a name for themselves on the social web, the chances are very good that they are always looking for new ways to improve their campaigns to be more successful. When they started out with their social media marketing campaign, they had all the hopes and dreams that it will be a huge success, but it’s not always as easy as all the self-proclaimed social media experts claims it should be. If you are struggling with your campaign, it’s critical

When you are interested in building a name for yourself or some awareness for your business online, it’s very important that you understand how everything that you do on the web, every update, every blog post, and every comment adds value (good or bad) to your digital footprint. If you are already in the digital marketing space, you should know the importance of putting your best foot forward on the web and you most likely follow a couple of rules that you live by. If you don’t, you

Even though creating and curating relevant magnetic content is at the hart of social media marketing, it can be quite time consuming and expensive. In my experience, three of the biggest challenges with creating magnetic content for your marketing campaign are creating relevant original content, devoting enough time to create it, and finding the right content. If you are into digital marketing, you know that coming up with good magnetic content is a huge challenge. What if your customers can hel

When most businesses start with their social media marketing journey, one of the main reasons for venturing on this medium is to build more brand awareness and to stand out from the crowd. Social media is a great way to increase the visibility of your business, expanding your brand name, and building relationships with your customers by engaging with them online. If you are doing it right, it’s also a great way to market your services and products. While it’s super easy to create y

A couple of weeks ago, Facebook made some changes to their interface by integrating “Graph Search” and implementing a new timeline format. The Graph Search on Facebook is their answer to Google’s local search, but does it really compete with them? Social media is not a nice to have anymore, but a must have and so many brands have already integrated this medium into their traditional marketing activities. Community management is a solid foundation of any social media marketing c

Using optimized call to actions in your digital marketing campaign can be a game changer. It can also be used in every blog post that you publish so that your readers can take an action if they find your content interesting. In a perfect campaign, a call to actin should be included in everything that you publish and write online, but it’s not always possible to get your readers and audience to act on what you write. Most online writers and publishers uses call to actions on a regular basis