Social Stream

If you are getting negative comments and mentions online about your brand or business, a fast response can make a very big difference if your reputation is on the line. One of the best channels available that you can use with your response and Online Reputation Management (ORM) strategy is blogging.  The term “weblog” was coined by Jorn [...]

Anton Koekemoer | 18 hours ago →

The target market you are after doesn’t really care what your business is about unless you make them feel that the products and services you offer is important to them. Most of these people doesn’t really care what you are offering and they don’t want to join any social media channel just because of your [...]

Anton Koekemoer | 4 days ago →

It is very important that companies listen to what is being said online about them, even if it is negative. Listening to the conversation online  gives you the ability to resolve problems, react and disprove untrue information about you that can negatively affect your business and brand reputation. Many people use the search engines when they are [...]

Anton Koekemoer | 5 days ago →

Social Media Marketing (SMM) is all about the medium and the medium is a vehicle that amplifies social behavior. SMM is another form of advertising in which you can reach your target audience in a convenient, fast, and inexpensive manner. With the use of all the Web 2.0 channels available, a small business entrepreneur can really [...]

Anton Koekemoer | Last week →

It is very unfortunate that a proper online reputation management strategy and maintaining your identity online takes time. To build your profile online so that you are seen as the expert in your niche is not a simple once off process. This is not just about creating a website, but also creating profiles and optimizing [...]

Anton Koekemoer | Last week →

If you are interested in a social media marketing campaign for your business, the first thing you should do is to draw up a social media marketing strategy. This strategy should be an extension of your overall marketing campaign. It should be integrated with your business and the market you are targeting. With a proper social [...]

Anton Koekemoer | 2 weeks ago →

A good brand image about your business requires the optimization and creation of content. This content can take various forms ranging from website articles to snippets used for microblogging. The more engaging and relevant content you can create and distribute on various channels online, the easier it will be for you to control your brand [...]

Anton Koekemoer | 2 weeks ago →

Social media marketing is a strategy you can use to communicate to more people than you could with any other traditional marketing channel. If you are in the process of creating a social media strategy, you must understand that before you start interacting with your targeted audience, you need to establish your social media and [...]

Anton Koekemoer | 2 weeks ago →

Do you want to know what is being said about you and your brand online? If you do, you should be aware that anyone can influence how the general public views your brand. It is really easy for anyone to post anything about you on various social networks, blogs, microblogs, forums, and any other Web [...]

Anton Koekemoer | 3 weeks ago →

Do you really understand and know what you want to achieve with your social media marketing campaign? Do you know what social media can do your business? Have you included your social media strategy into your marketing mix? With any digital marketing campaign, you need to be certain of your goals and objectives before you [...]

Anton Koekemoer | 3 weeks ago →