Use magnetic content with your social media strategyPosted by Anton Koekemoer on Nov 5, 2012 in Social Media | 3 comments
Did you know that a great magnetic content marketing strategy can boost your social media presence and help you produce interesting, relevant, and consistent engagement with your target audience on the social web? Your magnetic content plan can help you keep the goals with your social media strategy focused and on topic so that you can streamline your marketing message.
When planning your magnetic content strategy for your social media campaign, it’s important that you stay systematic and organized in the following areas; the type of content you are going to publish; when you are going to publish the content; which networks you are going to use to distribute your content; which audience you are going to publish the content to; and how you are going to measure the results.
Defining your social media content
Who is your target audience? What do you know about your target audience? It’s crucial to know because if you know them you can determine what these people are after and what interest them. On which channels can they be found and what do they like and dislike? When you know this, you can build your magnetic content plan and social media strategy around their wants and needs, ensuring that you always stay relevant.
What problems can you solve? Magnetic content only becomes valuable and sought after when it can help people solve their problems. Focus your content strategy on solving problems that affects a large part of your target audience, then craft your magnetic content that will address these problems. This can help you form the core of your magnetic content plan.
Don’t tackle everything at once: To stay active and engage with your audience, break down all the problems into small parts and space out your inputs over time.
Planning your magnetic content for social media
This is the part where you can get hands down with your content plan. Plan specific dates on when you want your new content to be published and which social media channels you are going to use to distribute your content. Create an editorial calendar to plan your content around specific dates to give you a clear picture of your plan. You can also map out the keywords you will be targeting in your content.
When planning your content, consider all the various formats you are going to use and how often you are going to use them. Are you going to use tools to automate your postings such as your blog and then automatically syndicating it to your social media profiles? This doesn’t mean you should automate everything, but it can really help you especially if you don’t have any time to waste.
How to make your magnetic content more efficient
If you have set up an editorial calendar and plan for your magnetic content on the social web, it will help you be more efficient with your social media marketing strategy. Engaging and building relationships with your target audience requires patience and time. Without a clearly laid out plan to guide you with this process, crafting magnetic content that will interest your audience becomes nothing more than a random guessing game that won’t work and preventing you from responding to valuable business opportunities.
By planning your social media marketing strategy on how you are going to engage with your target audience with magnetic content, you can enjoy all the rewards and awareness of social media.
About: Anton Koekemoer
I’m a digital marketing specialist and I’m very passionate about online marketing. My main goal with marketing on the web focuses on designing strategic plans and business solutions around digital technologies to get good results. I’m also a blogger, dad, and I like golf, photography, and music.