It is a common fact that we like to do business with people that we know, like, and trust. We are also more willing to make the final purchase decision if we feel a connection with the person we are doing business with. Did you know that you can build trust to your marketing campaign by adding a personal touch to your social media strategy?

With social media it’s very important to be authentic in your strategy online. It might work not being authentic for a short while, but people will notice this and it will turn them immediately away from your business. They want to know that the person/business they are dealing with can be trusted and honest. How are you going to be authentic with your social media strategy? Find a couple of tips below that can help you with this.

What is your personality?

With your social media campaign it’s very important that your personality shines through all of your communications. Never be afraid to take a stand and articulate it, even if your readers are not going to agree with you, they will respect you. This doesn’t mean that you should only talk about sensitive topics every single time your communicate with your target audience, but be sure to let them know who you are what you are standing for.

Make yourself more visible

Let your target audience see you by being more visible in your communication strategy. Use your photo in your marketing materials and use it on your website and blog as well. Never try to hide behind your business as that will show that you are not transparent. When you use your email address in your marketing materials, make sure that the emails goes directly to you, even if someone else answers your emails.

Stand out from the crowd

With your social media campaign, try to go the extra mile. If you receive an email, Facebook or LinkedIn message, answer it yourself as soon as possible. You can definitely win some trust by returning your messages promptly, and it can also strengthen their connection with you.

If you receive a complaint, review the complaint and respond as quick as possible with a solution to resolve the situation to the client’s satisfaction. While it’s not always possible to do exactly as requested by the client, often coming as close as possible and going the extra mile will make them happy. If you have happy clients, don’t be afraid to ask them to provide you with a testimonial that you can publish on your website and blog.

	About: Anton Koekemoer I’m a digital marketing specialist and I’m very passionate about online marketing. My main goal with marketing on the web focuses on designing strategic plans and business solutions around digital technologies to get good results. I’m also a blogger, dad, and I like golf, photography, and music.