We’ve all experienced the craze with mobile devices lately. How many people do you see everyday, typing and talking on their smartphones and tablets in coffee shops, the bus, restaurants, and at work? The new office space is everywhere where you are. No longer do you have to sit in your closed office. People can now do business everywhere using smartphones, laptops, and tablets such as iPads (my tablet of choice).
People are starting to read more news online than printed newspapers. Ebooks have changed my monthly routine of visiting the local bookstore, and do you really need the yellow pages? Why are these still in print? Why am I asking this? While many digital marketing experts and social media “gurus” explains the necessity of having a social media strategy in place, in reality, why don’t you look at a integrating a mobile marketing strategy with your social media campaign to capture the attention of thousands of mobile device users?
Having a mobile marketing strategy together with your social media strategy you can take your business well into this new digital age. Your customers have access to you and your business 24 hours a day, 7 days a week, from anywhere in the world. If your social media marketing strategy is only focusing on traditional computer users, you are missing out on business. To use this exciting new trend, start focusing your social media and digital marketing strategy together with a mobile marketing campaign.
Here’s a couple of tips that can help you get started with mobile marketing.
Mobile marketing tips
Social media mobile platforms: Create profiles on mobile platforms such as Foursquare, Yelp, and Google Places. This will help you take advantage of how your customers can find you on the web by using geo-location services.
Mobile website: Create a mobile website with mobile friendly graphics, quick loading time and navigation. This will help interested mobile users visiting your website to find the information they are after with ease.
Mobile app: A mobile app is quite different from a mobile website. A mobile app will let your users/customers interact with your business using an app on their smartphone or tablet. Don’t know what you are going to use the app for? Basically on anything. Create an app to allow your customers to purchase your products, schedule appointments with you or just customer service queries. The possibilities are endless if you want to create an app.
Tap into the mobile buzz
More people are jumping on the bandwagon to use mobile devices to find relevant information, conduct business, and to make buying decisions. It is really essential for businesses to tap into this buzz in order to reach targeted customers. Mobile marketing means moving information regarding your business right into the hands of the people you would like to reach, wherever they are.
About: Anton Koekemoer
I’m a digital marketing specialist and I’m very passionate about online marketing. My main goal with marketing on the web focuses on designing strategic plans and business solutions around digital technologies to get good results. I’m also a blogger, dad, and I like golf, photography, and music.