How to find time with your social media campaignPosted by Anton Koekemoer on Jul 20, 2012 in Social Media
Starting and maintaining a positive presence on social media channels such as Twitter, Facebook, Google+, LinkedIn, and your blog is time-consuming. If you are small business owner, you most likely have your hands full in all the day-to-day tasks regarding the running of your business. Where are you going to find time for your social media marketing campaign?
Even though social media is seen as “free”, building a network of targeted followers takes time and effort, and this usually costs money. If you are already working non stop around the clock to get things done for your business, how are you going to find the time for social media every day? Well, you are not the only one in this boat. Find a few tips below to help you organize your time for your social media campaign.
Start the day with a bit of social media
When I wake up the morning, I sit down with my iPad and check my emails, search for any mentions and keywords that I’m targeting, and read the latest news related to what I do. News articles are potential content for status updates and tweets. Most online news channels make sharing their content on the social web very easy. To start the day with a cup of social media is ideal because you haven’t gotten tangled in the day’s items that needs to be completed.
Social media tea break
At some point during the morning, you will most likely need to take a break. Pausing for a short while in between blocks of work is another great opportunity for getting on to the social web. Take a look at the latest news headlines or other relevant content you are interested in, current trends on Twitter, and even Google trends to see what other people are looking for online. Did you find anything interesting that you want to share? If so, type a quick status update that you can share on Twitter or your other social media channels that you are using.
Interesting findings through the day
When you step out of the office to grab a bite to eat, when you see something interesting, unusual, or just funny, take a picture and share it with your network. Smartphones enabled everyone with one to snap a quick picture and share it with their network. I have an iPhone and taking a picture and then sharing the photo on Twitter is extremely easy.
Remind yourself with a calendar
If social media is not in your habit yet, you may need to set yourself a couple of reminders to post updates on the social web. Have a look through your calendar and create reminders for a time when you will be able to post a new update via social media. Be sure to sync the calendar and reminders with all the devices that you are using (smartphone, tablet, computer).
Blogging over the weekend
Writing new blog posts takes more time than simply posting a status update. Rather than getting discouraged with finding the right amount of time to research and write a new blog post during the week, write a blog post over the weekend. With most blogging platforms such as this one, you can schedule your blog post articles to be posted at a later date, to ensure you reach the audience you are targeting.
Take a social media moment
The tips above are just a basic way that you can integrate social media into your busy day schedule. Be sure to avoid jumping back and forth all day between emails, meetings, work projects, and social media updates. This will leave you feeling scattered and you haven’t accomplished anything. A better way is to take a social media update moment every now and again between all the major activities during the day.
About: Anton Koekemoer
I’m a digital marketing specialist and I’m very passionate about online marketing. My main goal with marketing on the web focuses on designing strategic plans and business solutions around digital technologies to get good results. I’m also a blogger, dad, and I like golf, photography, and music.