Online branding for your businessPosted by Anton Koekemoer on Jun 20, 2012 in Digital Marketing | 3 comments
The online world is booming and many people are turning to the web for business, whether it’s large or small companies. The online world is changing at the speed of light and new technologies are being developed every day. Due to the ongoing shift in the online universe, business owners and digital marketing agencies that are using the web to attract targeted traffic and customers must really be creative with their marketing initiatives. Online branding your business is becoming a major factor to suit the ever-changing need of the audience you are trying to reach.
How are you going to brand your business online?
Here’s a couple of tips you can use to brand your business online in a quick and effective manner.
Online reputation management: The reputation online about your business is crucial, and it is important that you should have online reputation management monitoring processes in place. This can help you with finding all related mentions of your business and key employees whether they are neutral, negative, or positive. When responding to reviews online, do it in time and humbly.
Interact online: Branding your business online is really a lot less about presenting yourself in front of the masses than interacting with your target audience online. This can bring more interested viewers in that can also give their suggestions and opinions. Once you are interacting online you will start building credibility around your business name.
Optimize for local business: Get to know all the potential businesses in your area and let them know about your area of expertise, and the potential for cross referrals.
Content marketing: Create videos, pictures, updates, and blog content on how your business is different from your competitors and how it will make a positive difference to their lives. Include this method as the basis for all your business branding messages and statements online.
Social media sharing: Add social bookmarking and sharing options on your website and blog to help your visitors and network to share your content with their own network on the social web. This can help you escalate and grow, earning you thousands of potential new followers/fans through word of mouth marketing.
The tips above are alone a few ways that can help you with the online branding for your business in today’s technology driven lifestyle.
About: Anton Koekemoer
I’m a digital marketing specialist and I’m very passionate about online marketing. My main goal with marketing on the web focuses on designing strategic plans and business solutions around digital technologies to get good results. I’m also a blogger, dad, and I like golf, photography, and music.