Why you need a digital marketing strategyPosted by Anton Koekemoer on May 2, 2012 in Digital Marketing
In today’s tough economic times, it makes perfect sense to make cutbacks. With so many companies wanting to save on business expenses, statistics has shown that advertising and marketing costs are usually among the first to receive a smaller budget. To be honest, this is really not always the best move to take. Becoming smarter about where you are spending your marketing budget is. Have you ever considered digital marketing strategy?
In our everyday lives, everywhere we go we are constantly flooded with marketing and sales messages from the moment we wake up, until we go to sleep. There are ads for alcoholic drinks, technology gadgets, cars, and various other stuff designed to make our lives easier to name only a few. For most of the day, most of this unwanted information goes into one ear and immediately out the other.
Even though these marketing ads are effective when it comes to decision time, the ads we are exposed to influences the end buying decision. The only problem with these kinds of ads are that they are not always displayed at a time when we are making a decision to purchase, and thus it is losing most of its effectiveness.
Online marketing changes the marketing playing field
This is where a digital marketing strategy comes into place. The facts are all around us – print magazines and newspapers are busy losing circulation numbers on a daily basis, more and more people have some sort of cable decoder that allows them to fast forward through television commercials.
The one advertising medium that has been gaining a strong momentum over the last couple of years has been the world-wide web. The web is an amazing opportunity to not only provide targeted brand impressions and advertising to your target audience, but you can do it at the most crucial time in the sales process – right before the purchase.
Increase brand exposure
The current economy of today is forcing almost everyone to hunt around for the best deals. Usually, most of these deals can be found online. Digital marketing is way you can increase brand exposure for your company by giving the right information to consumers that are actively looking at your services or products, making it one of the best forms of advertising. Increasing your company’s brand exposure through digital marketing is equivalent to Coke only showing you an ice-cold Coke advertisement when you are thirsty. It is relevant, targeted, and effective.
To get back to the point of this blog post, never cut back your company’s marketing budget during tough economic times, instead, focus on allocating your marketing budget more effectively by investing in a targeted digital marketing campaign that will yield a good return on your investment.
About: Anton Koekemoer
I’m a digital marketing specialist and I’m very passionate about online marketing. My main goal with marketing on the web focuses on designing strategic plans and business solutions around digital technologies to get good results. I’m also a blogger, dad, and I like golf, photography, and music.