Online reputation management for brand awarenessPosted by Anton Koekemoer on May 24, 2012 in ORM | 1 comment
In today’s digital market place, it is crucial to reach out to your target audience, and use the most effective ways to do this. All the popular social media marketing channels that exist today provides you with an ideal way to accomplish this. There are thousands of social media channels where people read news and share information with one another. It is also a medium that can be used to create a strong online brand for your business.
With the boom of the social web and user-generated content it has become vital to increase your reputation online to reach your target audience and make your presence felt. Online reputation management (ORM) is a method consisting of various digital marketing strategies for handling your digital presence intelligently to create a positive and solid impact online. Everything you do online leaves a footprint and you can use the web for marketing purposes and to build your brand, but it can also be used to destroy your reputation in a couple of minutes.
If you want to build and protect your reputation online, monitor your reputation on a proactive basis.
Your online reputation management strategy
Planning and research are always important before you start with your online reputation management strategy. Your ORM campaign should always work hand in hand with your business objectives and goals. It is important to identify all the problems, your target audience, brand influencers, and the message you would like to promote for your business.
The most important part of the research process is identifying the target market you would like to reach. Once you know who they are and what interests them, you can engage with them directly by defining a communication and content marketing strategy.
Monitoring your reputation
By monitoring user-generated content in forums, news groups, and other social media channels such as Twitter, Facebook, and other related blogs can provide you with opportunities to proactively communicate with your customers about their problems and needs. With the monitoring of your reputation you will also be able to see how your brand is performing online and what you can do to increase your exposure.
When accessing your reputation online you will find a couple of metrics you can use to measure the effectiveness of your campaign. Have a look at the nature of the traffic you are receiving to your website and blog, the keywords and social media profiles used to reach you, quality and quantitive visitors, etc.
An optimized online reputation management strategy should be in place to create useful and relevant content, distribute it on the web, and to engage in various online discussions to develop a positive online reputation.
About: Anton Koekemoer
I’m a digital marketing specialist and I’m very passionate about online marketing. My main goal with marketing on the web focuses on designing strategic plans and business solutions around digital technologies to get good results. I’m also a blogger, dad, and I like golf, photography, and music.