It really doesn’t matter if you are a celebrity or not, if you are part of a famous group, or if you are well-known in your local community. Everyone online can do a search for you to find more information on what you are doing. With this said, it is a wise move to consider online reputation management and find ways to protect your valuable reputation online.
The government, corporations, and even your employers have easy access to your online profile, which social media channels you are active on, and more. To give you an example, a potential employer can do a simple search on Google for more information about you before they make the final decision. A few negative comments or party photos can determine your fate. With the CISPA law, it will make it even easier for the government to find information about you.
Proactive online reputation management
Staying proactive when monitoring your online reputation pays off and it can greatly help to protect your reputation online from damaging and false comments. Since the web is not going away anytime soon, the sooner you start with an online reputation management campaign to help you build credibility around your personal or brand name, the better.
This is why your online reputation management campaign is indispensable. Staying active with online reputation management can benefit you in many ways and help to protect you from false or damaging search results. Since the web is integrated in most of our daily lives, online reputation management is something you will have to be active on regulary. Find below a couple of tips to help you get started in building your reputation online.
Online reputation management tips
Register domain names: Register a couple of domains that you can use to distribute positive content about your business. If you already own the domain name for your business, register a couple of alterations to your main domain name.
Start blogging: Start blogging on one of the domains you own. You can write positive blog posts about you and what you are doing. When writing new blog posts, you can use your name as a keyword you are focusing on. Google loves unique fresh content and when you publish new blog posts on a regular basis, you will get good rankings on the search engines.
Guest blogging: Become a regular contributor on other blogs in your niche. When you write a guest blog post, be sure to include a link back to your website or blog and include your name in the post. Backlinks can improve the authority of your website and including your name in the content strengthens the attachment of your name to positive content.
Press releases: Publish a couple of press releases. These are very similar to blog posts where you can include a link back to your website. Press releases are more longer and more informative. The good thing is that online press release channels are ranked high and they can be picked up by bloggers and journalists.
When you are active with your online reputation management strategy, you can to some extent control what is being said about you. Today we are all living and working in this interconnected social environment, and our identities are public.
About: Anton Koekemoer
I’m a digital marketing specialist and I’m very passionate about online marketing. My main goal with marketing on the web focuses on designing strategic plans and business solutions around digital technologies to get good results. I’m also a blogger, dad, and I like golf, photography, and music.